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Help Secure Our Future by Sharing It
The National Board of Chiropractic Examiners (NBCE) conducts one of the most comprehensive surveys of the U.S. chiropractic profession every 4-5 years.
A Healthy Dose of Failure is Vital to Your Success
As an acupuncturist I tend to see people after they have already suffered for years and "tried everything." They are so desperate for some relief that they want to know everything about how to get better, right now.
History of Animal Acupuncture: Part II
In Part I of this article, I had gone back to 1969 and tried to describe the atmosphere and events of that year that engulfed many of the younger generation, some who were all the core members of the National Acupuncture Association.
The Problem With Prolonged Sitting
We need to constantly talk to our patients about spending less time sitting and about what can go wrong with poor sitting postures. The fact is we sit too long in repetitive malpositions.
News in Brief
NBCE Launches Computer-Based Testing Era; California Chiropractors Get Expanded DOT Exam Privileges; New Jeff Hays Documentary.
Thoracolumbar Syndrome: The Great Mimic
The thoracolumbar junction is a common area of joint dysfunction. The most obvious cause is dysfunctional breathing or lack of diaphragmatic breathing. Treating this breathing problem will ultimately be the long-term cure for the syndrome.
Get Ready For AOM Day
This year, AOM Day 2014 falls on Friday, (October 24th). This is a great opportunity to make your AOM Day celebration or event even bigger by extending it throughout the weekend!
When Big Pharma Meets Chinese Medicine
Earlier this year, Bayer made a media splash with their decision to buy the Dihon Pharmaceutical Group Co., a Chinese TCM manufacturer.
Let the Patient Tell Their Story
Often when a patient presents with an injury, they want to tell their story. People by nature like to talk about themselves, particularly when they're worried about their health.
Healing Community Trauma in Israel and Palestine
It's the beginning of August and Israel and Hamas have just agreed to a 72-hour ceasefire after a month of brutal fighting. In the last four weeks, 1,830 Palestinians and 67 Israelis have been killed.
The Truth About Herbs
I appreciate the effort and research put into the article written in the June issue of Acupuncture Today regarding pesticides and Chinese herbs.
Medicalization and Mindfulness
The past several years have seen a veritable explosion of research on mindfulness. Research abstracts we've published in each issue of Health Insights Today under the heading "Mind-Body News" have increasingly reported on studies about mindfulness interventions.
Rethinking GMO: Less Panic, More Context
Some of you may have noticed that after writing parts 1 and 2 of “Genetic Modification of Organisms for Human Consumption” a while back [Nov. 15, 2013 and Jan. 1, 2014 issues], part 3 never appeared.
A Glimpse Into China's Top Brain Hospital
The sounds of the city pass through the open window are overwhelming the microphone - car horns, construction machinery - and then there's the family at the adjacent bed talking loudly on cell phones, yet you can still hear the faint beep of our patients monitoring equipment.
MPA Media Wins Seven Publishing Awards
MPA Media, publisher of Acupuncture Today, among other titles, has been recognized for editorial and design excellence with an unprecendented seven publishing awards by the ASBPE, the nation's largest organization for business-to-business publications.
The Science Behind Happiness
Are you happy right now? Whether yes or no, there are a myriad of reasons why you feel that way. A whole academic discipline has developed to find out what causes or obstructs happiness, and how to amplify it.
Thoughts to Live By
When speaking to your patients about their health make sure to ponder the following points and have them assess if they are making themselves even more sick by the thoughts they have about life. Are these some of the traits and thoughts that your patients might have?
Improving Our Political Effectiveness
The November 2014 elections are right around the corner; members of Congress, governors and state legislators are all running. Now is a good time to talk frankly about our overall political involvement.
A Commonly Missed Spinal Fixation: The Upper Lumbar Spine (Part 1)
When we think of lower back pain, we tend to think in terms of the lower lumbar spine and the SI joint. These joints and their discs are obviously important. However, we tend to miss fixations that occur just above – in the upper lumbar spine. Three questions come to mind: 1) Why is the upper lumbar spine so important? 2) Why do we miss the fixations here? 3) How can we adjust them?
The Spirit of the Point
After receiving a large amount of positive feedback on my San Zhen Protocols series, I have decided to focus this article on some relevant clinical aspects of acupuncture therapy prior to moving on to San Zhen Protocols III.
Uncle Sam Needs You
Scrutiny into the Department of Veterans Affairs (DVA) continues to grow after efforts to reform the DVA by the former Secretary of Veterans Affairs, Eric Shinseki, were deemed "a stunning period of dysfunction" by Senate Minority Leader Mitch McConnell (R-Ky.).
It's Time to Stop Being Needy
A wise man once said, "If I had $5 to start a business, I would put $4 into marketing and $1 into the business." You must acquire marketing skills to be successful, as you are always marketing. You are always selling yourself, your services, repeat appointments, products, whatever, for as long as you are a therapists, so get good at it sooner rather than later. Some therapists think that sales and marketing are unethical, dirty, beneath them, evil, greedy and all sorts of other negative connotations. This is unfortunate, as the only way to reach the people you want to help is to market to them in one form or another.
Not all marketing or sales tactics are unethical. It is up to you to chose the ones that are ethical and serve your needs. There are many great columns in Massage Today on marketing and I am not going to write another one on sales techniques. However, one thing I find very common in the general therapist population that holds them back from success is their "neediness," and that is what I want to discuss in this segment.
Often, therapists think they "need" patients. They inadvertently sabotage themselves by being needy. They think they "need" patients. They often do not have a goal other than to pay this month's bills.
What to do if you actually need patients? First reframe that thought. Yes, you need patients but that is the wrong frame of thought to attract them. Neediness is not an attractive quality. Have you ever been shopping for something and the salesperson was obviously desperate to sell you something, anything? You can sense it on some level and odds are you just don't want to do business with them, even though you might want what they are selling. They are "creeping you out" over how badly they need to make a sale. Unless they are the only place in town that has that product, or you have to it have it at that very moment, you will likely not buy from them. You might go someplace else or come back at another time hoping that salesperson is not working then, right? Think about this when you think you "need" patients.
Your conceptual frame should be abundance. Everybody you meet needs a massage, they just might not be aware of it. Thus, you learn to move through the world in a way that does not put off your potential clients. When you need patients, think, "I am surrounded by billions of human beings who are all wired to be massaged. They love to be massaged and feel that pleasure or get that relief from pain."
So, do not think "I need patients, think "I AM a massage therapist and I have everything I need to attract patients." Begin to exert influence wherever you are and on whomever you are around. You will never lack patients if everyone around you is a potential client, open to you, needing your help, your services, and willing to trade value for your services, usually in the form of money.
Being needy is a conceptual trap. You can only be needy if you see yourself as being short on resources, on being resource poor. If you start out thinking, "I need this, I lack this," and add some anxiety (emotion) to it, you become desperate and that is not attractive. When you do this, you have just taken away a huge chunk of your personal power and you are communicating that basically you are not the kind of person they want to be dealing with, much less taking off their clothes and surrendering the most valuable possession they have, their body, to your hands. If instead, you move through the world believing, "I have so much to offer, this is going to be great, I am going to help so many people," and then looking to see who is most strongly responding to you now, you are never going to be short on patients. You are never going to be short on opportunities to learn and grow and practice ... and oh, by the way, when you have people responding to you in a positive manner, it will reinforce this belief!
You do not need patients; they need what you have. When you understand that, when you understand that you are only a few short steps away from helping anyone have a much better life, you'll never "need" a patient again and you'll find that your reality shifts and you are in a whole other world.
Extending Your Career
As I have mentioned in previous columns, massage therapists have a high occupational injury rate. Tappan writes in her book, Healing Massage Techniques, that there is an 80% dropout rate in the first two years, with one of the main reasons being the inadequacy of the human body of the therapist to perform the therapy as she was taught. So what is wrong with this picture? Here we are doing the career of our choice and yet if we do as we have been taught, it will most likely end our career in a very short time. Or, if it does not end it, it will certainly limit our ability to do it as a full-time occupation. How many massage therapists or bodyworkers have you personally known that had to reduce the number of appointments they used to do because of injuries to their thumbs, fingers, wrists and other body parts?
As I travel around the country and teach continuing education classes, it has become clear to me that many of the recent graduates of massage schools do not practice good body mechanics. When you consider just how high the injury rate is for massage therapists, it boggles my mind why the schools are not indoctrinating good body mechanics starting day one of their training programs. No one should be allowed to graduate from a massage school without being able to perform massages with good body form. With all of the new proposed standards and regulations for our industry, is this issue being seriously addressed?
Most of the traditional ways of doing massage like the deep stripping motions of effleurage and the gripping movements of petrissage seem to invite injury over the long term. Newly developed methods of getting rid of the trigger points and loosening muscles without hurting ourselves should be a part of the new curriculum in order to enable massage therapists and bodyworkers to enjoy a lifelong and viable career.