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The Tao of Gender
If you think gender is as simple as having a new client check off the "male" or "female" box on your intake form, we hope this article will expand your understanding and thus the reach of your health care.
Uncle Sam Needs You (Part 2)
Where chiropractic care has been used in the military health services, it has been deemed very successful.
Managing Today's Fertility Patient
I recently received an email from one of my fertility patients: "Got my lab results back. FSH is 11, AMH is 0.7. My doctor said these numbers aren't good. I guess I'm infertile. Just as a thought. Just set up an appointment to speak with an adoption agency."
Communication 101: Please Explain Yourself!
Twice this past week, I overheard conversations about chiropractic. As you can imagine, it is a topic my ears naturally pick up. In both cases, a patient was talking to a friend about their experience with a chiropractor.
Chiropractic Research in Review
Predicting Pain With Disability in Office Workers; Traction Approaches for Discogenic Cervical Radiculopathy; Intra-Articular Gas Bubbles Following Manipulation; Nonresponsive Chronic Ankle Sprains: Think Tendon Rupture.
Simple Ways To Find True Happiness
Patients in our clinics are always seeking happiness. As their health advocate, we need to ensure we inform them that in order to find happiness, they have to make sure to identify what makes them happy in the first place.
Pulse Diagnosis: What We Know
I am still finding pearls of wisdom from the books and papers that I inherited from my pulse diagnosis mentor Jim Ramholz.
A Commonly Missed Spinal Fixation: The Upper Lumbar Spine (Part 2)
As mentioned in part 1, using a flexion-distraction table is a great way to unlock this particular fixation. You have found the stuck segment. You have determined whether it is unilateral, midline or bilateral.
Sports Science: What's in That Drink?
Athletes frequently ask me what the best liquid is to drink during exercise – water or a sports drink? Water provides the necessary hydration, but unfortunately, it lacks the key nutrients to aid in performance and recovery.
Correcting Pelvic Rotation Around the Long Axis: Adjustment Protocol
The pelvis can be considered a ring that can misalign on the sacrum rotating around the long axis. The following is a description of an adjustment that helps to correct sacroiliac rotation around the long axis.
Jingei Diagnosis: An Effective and Powerful Diagnostic
I graduated from the Kotatama Institute under the direction of Drs. Masahilo and Katsuharu Nakazono in 1984. As a student, I was exposed to the practice of most of the various theories and modalites of Oriental Medicine.
Essential Orthopedic Testing: Tests That Involve Standing on One Leg
Since these tests have a common mechanism of performance (standing on one leg), there are differential diagnostic concerns during testing. The tests cannot be completely isolated from each other for performance.
Dr. George Goodman and His Legacy to Logan University
Those who knew him called him a revered leader, a visionary and one of chiropractic's biggest advocates. George A. Goodman, DC, Logan University's sixth and longest-serving president, passed away on Sept. 9. He was 70 years old.
To The Finish Line With the Help of TCM
When acupuncturist Eddy De Smedt pursued a career in Traditional Chinese Medicine, he knew he wanted to make a difference.
AOMA Strengthens Leadership Team
AOMA Graduate School of Integrative Medicine, a leading college of acupuncture & herbal medicine, announced the appointment of Donna LaPoint Hurta, MBA as the new VP of Finance & Operations this Fall.
The Heart Protector
On the physical level, the Pericardium is a double-layered sac of fibrous tissue that envelops the Heart. The space between the layers is filled with serous fluid that protects the Heart from external shock or trauma and lubricates to allow for normal Heart movement.
Managing Patient Expectations About Acupuncture
Last year, I attended the Pacific Symposium in San Diego for the first time in six or seven years. It was the 25th anniversary of this event, and on one evening there was a panel discussion with the title; "What is Qi?."
The Wonders of Light Therapy: An Interview with Wes Burwell
I first met Wes Burwell in 2011 when he was teaching a class on light. Since then, every time I hear him speak, his understanding of the benefits, function and capacity of light has evolved.
The Case for Immunization
As long as I have been a chiropractor, I have seen many in this profession oppose vaccinations. Indeed, it has often been taken as a "given" that to be a principled chiropractor requires a curmudgeon's willingness to hold aloft that banner of opposition.
Commingling Money: 12 Questions for the ACA About the CHAMP / NCLAF Merger
The American Chiropractic Association recently announced it was merging the National Chiropractic Legal Action Fund and the Chiropractic Health Advocacy and Mobilization Project into a single entity that will support both legal and legislative actions.
Healing With TCM at San Quentin State Prison
For the prisoners at San Quentin State Prison, life-sentences are the reality of every day life. It is not often that prisoners get the opportunity to use alternative medicine to deal with common ailments they encounter behind bars such as, depression, anxiety and pain.
CMT & Stroke Risk: Myth vs. Fact
By now, most of you have probably heard that the American Heart Association recently published a statement regarding the association between cervical dissection (CD) and cervical manipulative therapy (CMT).
It's Time to Stop Being Needy
A wise man once said, "If I had $5 to start a business, I would put $4 into marketing and $1 into the business." You must acquire marketing skills to be successful, as you are always marketing. You are always selling yourself, your services, repeat appointments, products, whatever, for as long as you are a therapists, so get good at it sooner rather than later. Some therapists think that sales and marketing are unethical, dirty, beneath them, evil, greedy and all sorts of other negative connotations. This is unfortunate, as the only way to reach the people you want to help is to market to them in one form or another.
Not all marketing or sales tactics are unethical. It is up to you to chose the ones that are ethical and serve your needs. There are many great columns in Massage Today on marketing and I am not going to write another one on sales techniques. However, one thing I find very common in the general therapist population that holds them back from success is their "neediness," and that is what I want to discuss in this segment.
Often, therapists think they "need" patients. They inadvertently sabotage themselves by being needy. They think they "need" patients. They often do not have a goal other than to pay this month's bills.
What to do if you actually need patients? First reframe that thought. Yes, you need patients but that is the wrong frame of thought to attract them. Neediness is not an attractive quality. Have you ever been shopping for something and the salesperson was obviously desperate to sell you something, anything? You can sense it on some level and odds are you just don't want to do business with them, even though you might want what they are selling. They are "creeping you out" over how badly they need to make a sale. Unless they are the only place in town that has that product, or you have to it have it at that very moment, you will likely not buy from them. You might go someplace else or come back at another time hoping that salesperson is not working then, right? Think about this when you think you "need" patients.
Your conceptual frame should be abundance. Everybody you meet needs a massage, they just might not be aware of it. Thus, you learn to move through the world in a way that does not put off your potential clients. When you need patients, think, "I am surrounded by billions of human beings who are all wired to be massaged. They love to be massaged and feel that pleasure or get that relief from pain."
So, do not think "I need patients, think "I AM a massage therapist and I have everything I need to attract patients." Begin to exert influence wherever you are and on whomever you are around. You will never lack patients if everyone around you is a potential client, open to you, needing your help, your services, and willing to trade value for your services, usually in the form of money.
Being needy is a conceptual trap. You can only be needy if you see yourself as being short on resources, on being resource poor. If you start out thinking, "I need this, I lack this," and add some anxiety (emotion) to it, you become desperate and that is not attractive. When you do this, you have just taken away a huge chunk of your personal power and you are communicating that basically you are not the kind of person they want to be dealing with, much less taking off their clothes and surrendering the most valuable possession they have, their body, to your hands. If instead, you move through the world believing, "I have so much to offer, this is going to be great, I am going to help so many people," and then looking to see who is most strongly responding to you now, you are never going to be short on patients. You are never going to be short on opportunities to learn and grow and practice ... and oh, by the way, when you have people responding to you in a positive manner, it will reinforce this belief!
You do not need patients; they need what you have. When you understand that, when you understand that you are only a few short steps away from helping anyone have a much better life, you'll never "need" a patient again and you'll find that your reality shifts and you are in a whole other world.
Extending Your Career
As I have mentioned in previous columns, massage therapists have a high occupational injury rate. Tappan writes in her book, Healing Massage Techniques, that there is an 80% dropout rate in the first two years, with one of the main reasons being the inadequacy of the human body of the therapist to perform the therapy as she was taught. So what is wrong with this picture? Here we are doing the career of our choice and yet if we do as we have been taught, it will most likely end our career in a very short time. Or, if it does not end it, it will certainly limit our ability to do it as a full-time occupation. How many massage therapists or bodyworkers have you personally known that had to reduce the number of appointments they used to do because of injuries to their thumbs, fingers, wrists and other body parts?
As I travel around the country and teach continuing education classes, it has become clear to me that many of the recent graduates of massage schools do not practice good body mechanics. When you consider just how high the injury rate is for massage therapists, it boggles my mind why the schools are not indoctrinating good body mechanics starting day one of their training programs. No one should be allowed to graduate from a massage school without being able to perform massages with good body form. With all of the new proposed standards and regulations for our industry, is this issue being seriously addressed?
Most of the traditional ways of doing massage like the deep stripping motions of effleurage and the gripping movements of petrissage seem to invite injury over the long term. Newly developed methods of getting rid of the trigger points and loosening muscles without hurting ourselves should be a part of the new curriculum in order to enable massage therapists and bodyworkers to enjoy a lifelong and viable career.