Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
The Power of Touch: A Basic Human Need
"Countless variations of 'hands-on' therapy have been devised and practiced in every culture we know of, all honoring and elaborating the timeless traditions of primate grooming. The ubiquity, antiquity and variety of these practices can mean only one thing: back-scratching is more than politics. We all need to be touched." - Frank R. Wilson, author of The Hand: How Its Use Shapes the Brain, Language, and Human Culture.
The evolution of human touch has progressed from the grooming behaviors of our primate ancestors to the variety of well-developed systems of manual therapies we know today. Yet, at every stop along the time line, our fundamental need for touch has remained critical to our epic story. This account of human touch is not a laundry list of techniques or scientific principles related to anatomy, physiology or pathology; the importance of touch goes beyond time and space, or art and science. Rather, it is about human interaction and human development at its most basic level.
Touch takes place on the canvas of human experience. Healthy, positive touch is intended to help and to heal, and the application of healthy touch takes many forms. Massage, for example, is the structured form of applied touch, administered with purpose and by way of thoughtful techniques based on knowledge. Touch can be an expression of our unique human nature and brings us many benefits. J. Lionel Taylor, author of The Stages of Human Life wrote: "The greatest sense in our body is our touch sense. It is probably the chief sense in the processes of sleeping and waking; it gives us our knowledge of depth or thickness and form; we feel, we love and hate, are touchy and are touched, through the touch corpuscles of our skin."
Primate grooming behaviors are the origins of healthy touch and I believe that it is both a basic need and an invaluable inheritance derived from our animal origins. Do you believe that humans exhibit both learned and instinctual touch behavior? I do. Touch, as Frank R. Wilson says, is ancient. Primitive man and woman inherited the social structure and function of grooming from their primate relatives. Of course, we have changed them significantly during our evolutionary process. For example, human models of leadership have emerged in place of alliances formed through grooming. But the principle remains the same.
For both species, touch continues to be a crucial element of care giving and the primary way we show love to our young. We know that positive, loving touch is a way to provide a sense of security, and massage therapists of yesterday and today know that touch remains essential to our health and well being. Research and observation shows us that primate grooming behaviors are a central feature of social life. Grooming establishes and maintains a social hierarchy within the community and between family members. It provides a way to give love and comfort, especially to their young. It's even used to apologize for offenses committed against another member of the group as a way to make up and move on. Some of those grooming behaviors include scratching, hugging, holding, slapping, pressing, dabbing, pulling, sucking, rubbing and licking. That behavior is woven into the social fabric of primate life. Grooming is a deeply ingrained behavior - a habit millions of years in use.
Over time, forms of grooming changed as humans evolved. As we began to stand upright, our bodies were no longer so exposed to the sun. Needing less protection from the elements, we lost our protective covering of thick, course hair.
As our skin became more exposed, it became more sensitive. The dexterous, sensitive primate hand evolved into an even more intricate instrument — the human hand. Developments in human hand dexterity and sensitivity, increased intelligence and the advent of language all contributed to more evolved touch behavior. Humans could now apply caring hands to soothe and heal. Eventually, that led to systematic touch techniques.
Though its form and function has changed considerably, the fundamental value of touch remains intact. Touch is a bonding agent, a means of pain relief and perhaps most importantly, a way to say, "I care." The inherent human need for touch has always been a part of our story, and it continues to this day. I give thanks to all the people in this field for helping the world with your healing hands.