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Clearing Blocks: A Way to Improve Cosmetic Acupuncture
As a Five Element acupuncturist who teaches facial acupuncture classes nationally, I was surprised to learn that one of the basic principles I was taught in school is unfamiliar to most acupuncturists.
A Major Role in Back Pain: The Multifidus
Back pain affects roughly 80 percent of the population at one time or another and is one of the leading causes of doctor visits.
Is the New Medicare Reporting Exemption Right for You?
What you've heard is not a rumor – there will be exemptions for providers of Medicare patients, with no penalties assessed for offices that do not do Quality Payment Program (EHR, PQRS, MACRA and MIPS) reporting.
Eczema & Acupuncture: A Sound Solution (Part 1)
Eczema affects approximately 3.5 percent of the global population and is one of the most common skin complaints seen by dermatologists.
An Unexpected Diagnosis: The Result of Lacking Communication
A couple years ago I had a case that showed me the importance of open communication between health practitioners. We need to show up with less fear, and let go of our judgments so we can do better for the patient.
Creating Good Business Buzz
What do patients really think about working with you? Rarely do you hear the whole truth. Those who improve may be candid in their gratitude.
Taking the Chiropractic Message to the Press
"There is no better place on earth to have a news event," the National Press Club boasts, and it's easy to understand why: Every year, the 108-year-old Washington, D.C.-based organization hosts countless press conferences on the hottest topics impacting America and often the world.
Balancing Spring Challenges
As the winter months come to a close and warmer spring weather appears, patients may begin to present with new challenging pattern presentations.
Why I Quit Doing House Calls
My father was a chiropractor who did house calls, so when I became a DC, I figured doing house calls was part of the job. My March article recalled my experience as a small boy, accompanying my dad while he went to patients' homes to treat them.
Raditation & Your Smartphone: Is it Worth the Risk?
If radial arteries could talk (and in my experience they can to some extent), they would say, "Step away from the smartphone." At least that is the message I am receiving loud and clear as I feel the pulses of many patients.
Women's Hormones: A Western & Eastern Perspective
Sometimes it may seem that you require a degree in medicine to understand hormones and how they function.
The Visual Error Scoring System: A Concussion Tool
Postural stability and oculomotor function are the most easily recognized physical indicators of neurologic motor dysfunction associated with concussions.
Is It Time to Rethink Mental Illness? (Pt. 1)
Invariably, patients will ask their chiropractor about depression or various mental illnesses. Some practitioners will reflexively offer a cervical adjustment, suggest St. John's wort or contemplate a referral to a specialist.
An Integrated Approach to Chronic Pain
Findings from a unique Medicaid pilot project in Rhode Island involving high-use Medicaid recipients from two health plans were recently presented to the state's Department of Health, demonstrating stellar outcomes with regard to medication use, ER visits, health care costs and patient satisfaction.
New Relationships, Old Trauma: AOM & Other Healing Strategies
Being in love is one the most beautiful and enjoyable experiences. Most of us are willing to pay almost any price to have that experience, and still often find it elusive or fleeting. Navigating the ups and downs of loving relationships are often challenging — even for the most psychologically balanced among us.
A Daily Strategy for Heavy-Metal Detox
In modern society, we are constantly exposed to heavy metals such as cadmium, lead and mercury. These heavy metals have no essential biochemical roles in our body, and conversely, can cause us a great deal of harm if they build up to toxic levels.
Universal Design: Principles & Practice
In many respects, universal design serves as the core of ergonomics. It's also a good tool to use when designing a return-to-work program for injured and/or ill patients. Let's take a closer look at universal design and why it should matter to you and your patients.
News in Brief
ACA Adopts New Governance Model; ACA 2017 Awards; CCA Helps Calif. DCs "Share the Love"; $1 Million to Help Advance the Profession; D'Youville Raises the Bar on Anatomy Education; ErRatum.
Give Yourself the Digital Advantage
When you see this article in the print version of this issue and swear you read it already, don't be alarmed: you probably did. That's because by that time, the May issue will have been available online in digital format for three weeks.
The Archetype Code, Which One Are You?
At this very moment, there's a pair of unconscious patterns at play in your practice. Together they make up your "client-attraction archetype code," two archetypes that represent the mission you were born to fulfill through your practice — and how you're meant to fulfill it.
Popularized by Swiss psychologist Carl Jung, archetypes are universal, mythic characters that live within our mass consciousness. Because humans are innately responsive to them, when you use your "code" effectively you have the ability to attract new clients easier than ever.
Your archetype code gives you an authentic way of defining the spirit of your practice. It unifies everything you do around a core theme that connects with others, even subconsciously. Plus, it gives your practice a distinct personality — or brand image — that differentiates you from every other practitioner on the planet.
What's a brand? You might think of a company like Pepsi, Harley-Davidson or McDonalds. Or maybe you picture a logo, like the golden arches, and think that's a brand. But it's not. A logo is simply an expression of a brand.
Here's what a brand really is: the promise of an experience that emanates naturally from the core essence of your business. It gives you the opportunity to create deeply meaningful connections with other people. And it gives you the framework, focus and energy to grow your practice to the fullest expression of your spirit.
All great brands answer three essential questions:
Think about Oprah, considered by many the goddess of transformation. She stands for the idea that enlightened minds can be transformed in an instant. And she's an expert at sharing wisdom in a way that opens your mind to your own brilliance.
Now look at Deepak Chopra. His brand is about being the healer of body, mind and soul. He stands for the idea that there's more to life than what we see. And he's an expert at making something esoteric understandable to mainstream America.
Oprah and Chopra are both influential leaders. Yet they each have their own unique message and style because they have different archetype codes. In that same way, your code can ensure that your brand is a deeply emotional experience for your clients — and a highly authentic one for you.
There are 12 archetypes in the system I use to transform therapists' practices in bold and effective ways. Each one has its own distinct energy, principles, colors, emotions, even phrases that describe it.
As you read about them here, see if you can get a sense of how these different archetypes could combine to make your website, flyers, social media, even ads even more captivating to new clients who are perfect for you.
The alchemist appeals to clients who want something in their lives to be transformed. They'll look to you to help them realize a dream, give them a clear vision or see a new possibility.
If the alchemist is in your archetype code, you'll want to make sure your branding presents something your clients desire in a way that feels easy to reach. Ease is the key to making change feel magical.
Everyone wants to be wowed. Your "alchemist brand" helps people believe what they want is possible to achieve — often for the first time.
The artist appeals to clients who are looking for their inner creator to be awakened. They want to feel self-expressed and valued as an individual. And they want to experience the thrill of putting their unique stamp on something.
Your clients may not have your creative skills. But they want to be involved in the process of reinventing some part of their lives. So give your branding an expressive design and feel. Use emotionally evocative imagery and encouraging language.
Everyone has an inner artist in them. Your "artist brand" is a beautiful catalyst for helping your clients express something personal and meaningful.
The romantic appeals to clients who crave a deeper sensory experience and a heartfelt connection. They want to feel loved and special, like they're the center of your world. And they're willing to pay a premium for it.
Give your branding a high-touch feel. And be sure to include surprises that will delight your clients' senses. Everyone wants to feel loved. When your romantic brand treats your clients as cherished friends, they'll reward you with loyalty and commitment.
The explorer appeals to clients who want to feel free and true to themselves. They want to express their individuality and create their unique mark on the world.
Give your branding a positive, ambitious, goal-achieving orientation. Let it reflect that the journey is just as important as the destination. Everyone has a desire to discover new insights about themselves, and to live by their values. This makes the "explorer brand" the perfect catalyst for creating freedom and self-expression.
The humanitarian appeals to clients who want to feel a sense of belonging just as they are. They crave friendship and connection, and they appreciate everyday honest qualities over an elite status.
Establish in your branding that you're a friend who shares their down-to-earth values of goodness, friendliness and care. And be sure to never put on airs. Everyone wants to feel like they belong. Your "humanitarian brand" can easily create a long-lasting bond of loyalty and friendship.
The hero appeals to clients who want to be championed to be their best. They want to be saved from struggle. And they'll often seek you out when they feel most vulnerable.
Give your branding a feeling of strength, victory and achievement. And be sure to include a dose of humility. Everyone wants to feel like a winner. Your "hero brand" empowers clients to break through limits and achieve more than they ever thought possible.
The innocent appeals to clients who want to escape to a simpler time. They love feeling a sense of childlike wonder. And they want to relinquish their responsibility for at least a brief period of time.
Create in your branding a feeling of escape, gentleness and ease. Include a sense of happiness, dreaminess, even childlike optimism. Everyone wants to feel rejuvenated. Your "innocent brand" can easily be positioned as a sanctuary where peace and simplicity are abundant.
The maverick appeals to clients who want to feel free or rebellious, even if only temporarily. They want to stand out from the crowd. Or to be part of a cause in a revolutionary way.
You appeal to their desire to stop conforming. So give your branding edgy images and information that convey what it's like to feel liberated and rebellious, like you're fighting for a cause. Everyone has a wild side. Your "maverick brand" is the perfect catalyst to bring out that inner rebel.
The ruler appeals to clients who want to get things under control, and to feel a sense of mastery. They want a leader they can trust, admire and be inspired by. And you appeal to their desire to feel significant and important.
Give your branding a feeling of grace and power. Walk your clients through an experience that makes them feel peaceful, appreciated, valued and important. Everyone wants to feel successful. Your "ruler brand" is ideal for inspiring confidence. And for creating clients who will be loyal to you for life.
The jester appeals to clients who want to have fun and escape everyday issues. They love to laugh. They crave variety. And they want you to help them tap into their youthful side.
Make sure your branding is fresh and colorful, and that it takes a playful approach. Everyone wants to have more fun. Your "jester brand" is ideal for helping people lighten up and laugh, no matter how difficult their challenges may be.
The sage appeals to clients who crave wisdom they can believe in. They want to know that you've walked in their shoes so they can learn the steps you took to go from struggle to success.
Establish in your branding that you're an expert whose insights uplift the spirit and advance our lives. And be sure to give plenty of proof that your information can be trusted.Everyone's hungry to increase his or her knowledge and abilities. Your "sage brand" can easily be positioned as a trusted source your clients respect and admire.
The nurturer appeals to clients who want to feel cared for, protected or comforted. They crave safety, both physically and emotionally. And they want to feel valued, appreciated and accepted just as they are.
Establish in your branding that you're a safe haven. Make sure your clients feel your care, compassion and generosity.Everyone wants to feel secure. Your "nurturer brand" can create an environment where your clients believe their feelings are important. When you make them the center of your world, they'll love you for life.