Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Oh, The Places You Will Go
Massage therapists are notorious for not taking their own advice. Most of the therapists I know tell me they are too busy or can't afford to get regular massage. When asked, "When was your last massage?" I am often answered with a rolling of the eyes and the statement, "Way too long ago." Why is that? Schools train students that consistent massage has lasting benefits, and on an intuitive level we know it to be true. We advocate for our clients to schedule weekly, bi-monthly or monthly at the least, for their own benefit (and for the benefit of our pockets) yet most therapists don't walk the walk. In fact, I know therapists who lie to their clients so they don't have to admit they don't care for themselves the way they recommend their clients do. It's nothing short of madness.
Since the two greatest objections to receiving consistent massage are time and money, you must overcome these obstacles on a personal level if you expect your clients to do the same. How can you ask your clients to do something you are not willing to do? And if you've read any of my other articles or blog posts, you will recall that these objections of time and money are a CHOICE. After all, don't most people have the time and money they need for the things they value most? If your clients are not willing to spend time and money on massage, you haven't convinced them of the value. Moreover, you are not convinced in the value of your services and your profession if you don't receive regular bodywork yourself.
Let's drop the money argument right away. There is no reason for you blame finances on your lapse in getting regular massage care. Barter it. You have a valuable service and most therapists would be thrilled to set up a trade. Remember, as per Internal Revenue Service regulations, bartering is considered taxable income but that's a topic for another article. Look up www.irs.gov and type "barter" in the search bar for more information. Personally, I prefer to pay for services instead of bartering. The boundaries are cleaner as I usually don't work on the therapists I see for care. I also don't have room in my schedule for additional clients so fitting in a barter appointment would prove more stressful than paying out of pocket. Each situation is different, but with the option at your disposal, the money barrier is swiftly removed.
Time is a factor that you control. Sure we could all use more time. There isn't a person I know who isn't "way too busy" and desperate to find more hours in the day. Make caring for yourself a priority or sooner or later, you'll be useless to everyone. Many therapists start carrying a grudge after years of caring for clients and not caring for themselves in similar ways. These grudges can show up in your hands. Don't have time for a full hour massage? Get a chair massage or schedule a half an hour. You know the drill; find a way to fit it in. Enough said.
When asked how often I get massages, I can honestly look in someone's eyes and say, "every two weeks." I have done that for the 20 years I have been practicing with very few exceptions. Once a month I go to my regular therapist. She is consistent, works my injuries and knows my body very well. I rarely pay attention to what she is doing and often drift off to my happy place. Once a month, I go to someone I have never been to before and will probably never go back to. Even if I like the person, this experience is more research for me. Learning about the industry, picking up new techniques, I pay very close attention to every detail of the experience from the initial phone call to the exit interview. In fact, I often don't confess my profession so I can be incognito. For some reason, when it is discovered that I am a massage therapist and educator, the conversation and the treatment changes.
Moreover, I like to get massages from other places in the country and the world. Whenever I travel, I take advantage of seeing a therapist that trained elsewhere. Technique and overall approach varies dramatically based on geography and I find the experience fascinating. Because I travel so much, I often find myself in airports with time to kill. This provides an excellent opportunity for a massage. Just last week, I was blown away in Atlanta by a woman who promised to make my feet "lighter than air" and get me to my flight on time. Her attention to my schedule meant I didn't have to look at my watch or be concerned about my departure. This was all part of the experience and as a result, she received a handsome tip. As promised, I floated to my gate after the treatment.
You may not travel as much as I do, but I guarantee you'll find yourself out of town at some point. Don't miss the chance to experience someone else's work. Don't miss the chance to take care of yourself. It is sure to be a positive experience for your body and your mind. And to quote one of my favorite doctors, "Oh the places you'll go."