resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Chinese Medicine: The Natural Way to Children's Wellness
As a child, I did not like going to the doctor. For the most part, when I had to go I wasn't feeling good to begin with, and I was heading into a sterile environment to be awkwardly probed by a man in a white coat for a very short, impersonal period of time.
Treating Menopausal Women in Your Practice
I love what I do for a living. It's a great way to trade health for bread. And no topic of health, with the right bedside manner, is taboo.
Capturing the Essence of Tai Chi
Over the last 12 years, I have been working on one of the few documentaries about Tai Chi. It's called The Professor: Tai Chi's Journey West and it's about Cheng Man-Ching who moved to New York in the 1960s.
Are You Ready for the 2016 Patient?
In October, Apple released its iOS 8 operating system for the iPhone and iPad. The new system includes Health, a new app that will interface with an ever-growing number of other apps.
Why Drugs and Supplements Can't Cure Disease
Chronic diseases are the outcome of disease-promoting, goal-oriented behaviors. So, the notion that diseases can be cured with drugs or supplements should be abandoned. Hypertension is the best example of this.
Five Element Acupuncture Can Enhance Your Practice
For eight years I have been teaching and supervising TCM students at an acupuncture college in Colorado, in Five Element acupuncture.
Introduce Your Patients to Collagen Induction Therapy
Cutaneous (skin) aging generally occurs from either intrinsic or extrinsic processes. Intrinsic aging results from natural skin tissue damage and degeneration.
We Get Letters & Email
Is It Time for a Popeye Moment? The Flaw in Recommending Chiropractic as a Career.
It Pays to be a Foodie
If there is an inner foodie in you, just waiting to burst out—this article is for you! Do you want to know how I know? I'm that girl. My middle name might as well be "Foodie." I love food! And if my patients are any indication, many of them do as well.
Micro-Needle Dermal Roller Use in the Treatment Room
Recently micro-needle dermal rollers have been getting a lot of media attention. As a practitioner who specializes in acupuncture facial rejuvenation, I know that skin needling with a dermal roller (also known as collagen induction therapy), promotes the natural reproduction of collagen and elastin, making the skin feel smoother and tighter.
Avoiding "Just a Pop Doc" Syndrome
Yes, it's harsh. Patients don't like to admit it. They have an unspoken plan when they first visit you: to come one time, get rid of their pain and then get rid of you. They know it's unrealistic, but they'd like to pay nothing for this service.
Treating Chronic Depression with Acupressure
In Traditional Chinese Medicine there already exists a comprehensive theory linking the body and mind.
Peer Points: Promoting TCM Knowledge
When Elaine Wolf Komarow, LAc, received her first acupuncture treatment in 1989, she said it changed her life. "I felt more aware, calmer, and happier. I was so fascinated by the changes that I began to learn everything I could about the underlying philosophy of Chinese medicine," said Komarow.
Following the Thinking of the Classics
I have heard about the "best time of day" to carry out certain examinations or therapies. For example, I remember making a note years ago that early morning is the best time to take someone's pulses.
Home Safety: Help Families Avoid Common Injury Hazards at Home
These days, many parents childproof their homes before a baby is even mobile. You will see an array of electrical outlet covers, bumpers on the corners of the coffee table and safety latches on the cupboards.
The Death of the Travel Card
As long as I have been in practice, the travel card has stood as the primary style of documentation for chiropractic. It is quick, simple and direct. Unfortunately, the rules have changed.
Make Low-Level Laser Therapy Part of Your Evidence-Based Practice
Low-level laser therapy (LLLT), also referred to as photobiomodulation, has been increasingly utilized in the clinical setting over the past decade.
The Acupuncture Now Foundation: What Our Profession Needs
Although acupuncture is growing in popularity it continues to be underutilized due to misunderstandings about its true potential. Only a fraction of those who could be helped by acupuncture know enough to seek it out.
The Power of Mu Xiang to Treat Irritable Bowel Disease
Bloating and gas pain is something that everyone has had to deal with at one point or another; however, that's usually reserved for holiday dinners and other large gatherings.
Acupuncture Detox as Part of Drug Rehabilitation
In the U.S., more than 2,000 alcohol and drug rehabilitation programs have added ear acupuncture to their practice. The development of the protocol was determined by Lincoln Hospital as it delivered 100 acupuncture treatments daily.
Foundation for Chiropractic Progress Announces First Group Member
The Michigan Association of Chiropractors has joined the Foundation for Chiropractic Progress as its first group member.
Implications of Section 2706: The Non-Discrimination Provision Survey
In late April 2014, NCCAOM diplomates received an email survey with the subject line: "End discrimination against acupuncturists" polling CAM practitioners for a Request for Information from the Department of Health and Human Services, released in mid-March.
Chronic heightened emotional states create a perfect breeding ground for illness. Through my practice I noted the increasingly obvious relationship between one's mental focus on negative thinking, emotions, resistance to experiencing feelings and disease.
Meat in the Middle
Have you ever wondered what's the truth about meat? Is it really as bad as many people think?
Solving the Pain Puzzle
Legendary former New York Yankees baseball player Yogi Berra once said, "You can observe a lot just by watching." He would have been a great chiropractor. We are trained to become experts with our hands: palpation, adjusting, soft-tissue release, etc.
Treating Acute and Chronic Neck Pain With Ischemic Compression and Exercise
There are many reasons not to manipulate the neck with cavitation: the patient is too old, their neck is too tight, etc. But the most common reason is that plenty of patients are afraid of "the crack," mostly because of the bad publicity about that procedure.
Step by Step: Long-Term Treatment of Soft-Tissue Injuries Combines Skill and Care
Treating soft-tissue injuries with long-lasting results starts the moment an individual enters the office. When it comes to pain, the only thing that matters to the patient is relief.
News in Brief
Life to Open Branch Campus in Italy; Northwestern Research Arm Benefits From Big Donation.
Are You Ignoring the 10,000-Hour Rule?
Having trained interns and mentored new practitioners, it has been my observation that their No. 1 clinical concern is adjusting skills. Their second clinical concern is their ability to read X-rays. Physical diagnostic skills are a distant third.
DC App – The Next Generation
According to a survey by technology firm CDW, health care professionals gain approximately 1.2 hours per day in productivity simply by using a tablet computer in practice.
Tips to Make Sure You are Creating Great Social Media Content
If you're social media is not producing the healthy results you expected, perhaps it is time for a social media adjustment. Amost 90% of the social media pages I see suffer from what I like to call social misalignments. The message just isn't connecting with the prospective audience or it is so bland that it has very little relevance. Or the owner is so busy touting how "great they or their practice are" that those posts are like "wallpaper" to the users on the social site. They are overlooked and undervalued. The good news is you can correct this problem and create a social site that produces the holistic results you want, need or desire.
If you haven't done so already, spend about 30 to 40 minutes using the social media site personally and enter the common words or topics your ideal customers use when they are in search of answers to their problems. Make notes of what kind of information comes up in the search and who is engaging on those page groups or personal profiles. The average social media user utilizes the site daily to be entertained, procrastinate, connect with real people and fill a need for special recognition. They are also using it to search for information, recommendations, reviews and answers to their questions. With an overload of information on the standard search engines (Google, Yahoo, Bing, Ask, etc.), more people are turning to social media sites and trusting the information provided on them than ever before. Therefore, the more fans you can connect with and have them liking, sharing and talking about your services, the more likely you are to have a healthy social media alignment.
Make a point to reward the prospect's need to be recognized by commenting back and connecting with them when they participate. In turn, you become more valuable to them and build a stronger bond and ultimately they will want to do business with you. Even current customers have a strong need for recognition and if you feed that need by recognizing them for participating on your page, a likely result is that they become raving followers and some of your best ideal audience!
Social media is not about what you want to share; it is sharing what your customers want to hear. You should know what they are looking for and how you or your products/services can help them. Start to get creative; develop subjects and topics that are interesting and valuable to your ideal customers based on your research. Your objective should be to offer helpful information or solutions. Your content needs to be engaging, entertaining and compelling. This isn't about you or your practice. This is reviewing the content through your customer's eyes and sharing content that your prospective customers would deem as relevant and valuable.
After you have selected topics, plan the types of content you want to use in your updates. We all learn in different ways. Some are more visual learners while others like lots of words so have a variety of content to appeal to a variety of followers. Good sources for content can be manufacturers, research studies, professional organizations or community sites. You can also create content yourself like filming videos, writing articles and blog posts or making infographics. Just be sure to use different types of media formats so you are engaging all your ideal audience.
When planning how to deliver that content, not only are you going to want to have a variety of content (video/audio or text), but there are five different ways to share it as well. You can share as status update, a link, video, photo or infographic. Check out the following examples:
Status updates – these are straight content. No links, photos or videos. They are questions, statements or both.
Link updates – these are status updates with a link to other information. They can be links to articles, photos, videos, blog sites, another website, registration pages or a different place on the same social media site. If you are creating an update and including a website address that you want the person to "click," this is a link update.
Video updates – this is when you upload a video directly to the social site. This is not a link to the video; that would be a link update. It can also be a direct share from a social video site.
These are the items you want to include when uploading a video directly on a social or video site:
Photo updates – these are updates where you upload a picture. Some social sites sync directly to your mobile devices making it easy to create photo updates on the go. Items to remember about photo updates:
Infographic updates – these updates are a form of content marketing. They are different from a photo or video because they use text and sometimes images or memes to convey a message. Many times you will see infographics used to demonstrate how to perform a task. Another common use is sharing statistics or to educate about the history of various topics. Follow a similar protocol when uploading them as you did on your photos:
The reason you will want to use a variety of ways to share your information is that you want your page to stand out. As you start to build a following and create more interaction on your page, this will entice other users to visit. The more variety you have on your page the more likely you are to appeal to the different types of users.
Strive to have three daily updates, seven days a week. I realize that sounds like a lot and before you start to feel overwhelmed, evaluate your sources. Keep it simple and what is easily accessible to you. If you tend to write frequently (blogs and articles), then your updates will have more links. If you take lots of photos with your phone and love to share, then figure out a way to share content that applies. Even if you don't think you have an abundance of a particular type of content, there are options available to you. Whether it is sharing from other community pages that make sense for your market or outsourcing the work; your goal should be to offer a variety weekly of content weekly.
A general rule for any updates; always try to include a question. Our brains are wired to want to provide an answer any time we see that infamous "?" Try to make the question the last sentence of your update. If you start by asking the question and then provide another statement or answer, you most likely will not have as many responses. Pay attention to how much information will be shown in the update before they have to click on the "show more" button. If the information is compelling enough your followers will "have" to know more.
This is what marketers refer to as a "hook" or information that catches people's attention. If you "hook" them with a great opening line and ask a question to click here for the answer; most will click just because they want to know. This only works if the "hook" has relevance and value to your audience. Therefore, once you have made a list of the topics or information you are going to share, and have determined a general plan of the type of updates, jot down a few great "hooks" you can use to entice them. The biggest reason people fail is due to never taking action. These social adjustments will be most helpful if you actually implement them.