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History of Animal Acupuncture: Part II
In Part I of this article, I had gone back to 1969 and tried to describe the atmosphere and events of that year that engulfed many of the younger generation, some who were all the core members of the National Acupuncture Association.
Improving Our Political Effectiveness
The November 2014 elections are right around the corner; members of Congress, governors and state legislators are all running. Now is a good time to talk frankly about our overall political involvement.
When Big Pharma Meets Chinese Medicine
Earlier this year, Bayer made a media splash with their decision to buy the Dihon Pharmaceutical Group Co., a Chinese TCM manufacturer.
The Problem With Prolonged Sitting
We need to constantly talk to our patients about spending less time sitting and about what can go wrong with poor sitting postures. The fact is we sit too long in repetitive malpositions.
Let the Patient Tell Their Story
Often when a patient presents with an injury, they want to tell their story. People by nature like to talk about themselves, particularly when they're worried about their health.
Thoughts to Live By
When speaking to your patients about their health make sure to ponder the following points and have them assess if they are making themselves even more sick by the thoughts they have about life. Are these some of the traits and thoughts that your patients might have?
Rethinking GMO: Less Panic, More Context
Some of you may have noticed that after writing parts 1 and 2 of “Genetic Modification of Organisms for Human Consumption” a while back [Nov. 15, 2013 and Jan. 1, 2014 issues], part 3 never appeared.
A Healthy Dose of Failure is Vital to Your Success
As an acupuncturist I tend to see people after they have already suffered for years and "tried everything." They are so desperate for some relief that they want to know everything about how to get better, right now.
The Spirit of the Point
After receiving a large amount of positive feedback on my San Zhen Protocols series, I have decided to focus this article on some relevant clinical aspects of acupuncture therapy prior to moving on to San Zhen Protocols III.
Help Secure Our Future by Sharing It
The National Board of Chiropractic Examiners (NBCE) conducts one of the most comprehensive surveys of the U.S. chiropractic profession every 4-5 years.
Medicalization and Mindfulness
The past several years have seen a veritable explosion of research on mindfulness. Research abstracts we've published in each issue of Health Insights Today under the heading "Mind-Body News" have increasingly reported on studies about mindfulness interventions.
Uncle Sam Needs You
Scrutiny into the Department of Veterans Affairs (DVA) continues to grow after efforts to reform the DVA by the former Secretary of Veterans Affairs, Eric Shinseki, were deemed "a stunning period of dysfunction" by Senate Minority Leader Mitch McConnell (R-Ky.).
A Commonly Missed Spinal Fixation: The Upper Lumbar Spine (Part 1)
When we think of lower back pain, we tend to think in terms of the lower lumbar spine and the SI joint. These joints and their discs are obviously important. However, we tend to miss fixations that occur just above – in the upper lumbar spine. Three questions come to mind: 1) Why is the upper lumbar spine so important? 2) Why do we miss the fixations here? 3) How can we adjust them?
A Glimpse Into China's Top Brain Hospital
The sounds of the city pass through the open window are overwhelming the microphone - car horns, construction machinery - and then there's the family at the adjacent bed talking loudly on cell phones, yet you can still hear the faint beep of our patients monitoring equipment.
Thoracolumbar Syndrome: The Great Mimic
The thoracolumbar junction is a common area of joint dysfunction. The most obvious cause is dysfunctional breathing or lack of diaphragmatic breathing. Treating this breathing problem will ultimately be the long-term cure for the syndrome.
The Science Behind Happiness
Are you happy right now? Whether yes or no, there are a myriad of reasons why you feel that way. A whole academic discipline has developed to find out what causes or obstructs happiness, and how to amplify it.
Get Ready For AOM Day
This year, AOM Day 2014 falls on Friday, (October 24th). This is a great opportunity to make your AOM Day celebration or event even bigger by extending it throughout the weekend!
Healing Community Trauma in Israel and Palestine
It's the beginning of August and Israel and Hamas have just agreed to a 72-hour ceasefire after a month of brutal fighting. In the last four weeks, 1,830 Palestinians and 67 Israelis have been killed.
News in Brief
NBCE Launches Computer-Based Testing Era; California Chiropractors Get Expanded DOT Exam Privileges; New Jeff Hays Documentary.
The Truth About Herbs
I appreciate the effort and research put into the article written in the June issue of Acupuncture Today regarding pesticides and Chinese herbs.
If You Get a Request for Records, Respond!
In our previous two articles, we discussed two of the main reasons for denial when chiropractic records are reviewed by Medicare contractors.
Tips to Make Sure You are Creating Great Social Media Content
If you're social media is not producing the healthy results you expected, perhaps it is time for a social media adjustment. Amost 90% of the social media pages I see suffer from what I like to call social misalignments. The message just isn't connecting with the prospective audience or it is so bland that it has very little relevance. Or the owner is so busy touting how "great they or their practice are" that those posts are like "wallpaper" to the users on the social site. They are overlooked and undervalued. The good news is you can correct this problem and create a social site that produces the holistic results you want, need or desire.
If you haven't done so already, spend about 30 to 40 minutes using the social media site personally and enter the common words or topics your ideal customers use when they are in search of answers to their problems. Make notes of what kind of information comes up in the search and who is engaging on those page groups or personal profiles. The average social media user utilizes the site daily to be entertained, procrastinate, connect with real people and fill a need for special recognition. They are also using it to search for information, recommendations, reviews and answers to their questions. With an overload of information on the standard search engines (Google, Yahoo, Bing, Ask, etc.), more people are turning to social media sites and trusting the information provided on them than ever before. Therefore, the more fans you can connect with and have them liking, sharing and talking about your services, the more likely you are to have a healthy social media alignment.
Make a point to reward the prospect's need to be recognized by commenting back and connecting with them when they participate. In turn, you become more valuable to them and build a stronger bond and ultimately they will want to do business with you. Even current customers have a strong need for recognition and if you feed that need by recognizing them for participating on your page, a likely result is that they become raving followers and some of your best ideal audience!
Social media is not about what you want to share; it is sharing what your customers want to hear. You should know what they are looking for and how you or your products/services can help them. Start to get creative; develop subjects and topics that are interesting and valuable to your ideal customers based on your research. Your objective should be to offer helpful information or solutions. Your content needs to be engaging, entertaining and compelling. This isn't about you or your practice. This is reviewing the content through your customer's eyes and sharing content that your prospective customers would deem as relevant and valuable.
After you have selected topics, plan the types of content you want to use in your updates. We all learn in different ways. Some are more visual learners while others like lots of words so have a variety of content to appeal to a variety of followers. Good sources for content can be manufacturers, research studies, professional organizations or community sites. You can also create content yourself like filming videos, writing articles and blog posts or making infographics. Just be sure to use different types of media formats so you are engaging all your ideal audience.
When planning how to deliver that content, not only are you going to want to have a variety of content (video/audio or text), but there are five different ways to share it as well. You can share as status update, a link, video, photo or infographic. Check out the following examples:
Status updates – these are straight content. No links, photos or videos. They are questions, statements or both.
Link updates – these are status updates with a link to other information. They can be links to articles, photos, videos, blog sites, another website, registration pages or a different place on the same social media site. If you are creating an update and including a website address that you want the person to "click," this is a link update.
Video updates – this is when you upload a video directly to the social site. This is not a link to the video; that would be a link update. It can also be a direct share from a social video site.
These are the items you want to include when uploading a video directly on a social or video site:
Photo updates – these are updates where you upload a picture. Some social sites sync directly to your mobile devices making it easy to create photo updates on the go. Items to remember about photo updates:
Infographic updates – these updates are a form of content marketing. They are different from a photo or video because they use text and sometimes images or memes to convey a message. Many times you will see infographics used to demonstrate how to perform a task. Another common use is sharing statistics or to educate about the history of various topics. Follow a similar protocol when uploading them as you did on your photos:
The reason you will want to use a variety of ways to share your information is that you want your page to stand out. As you start to build a following and create more interaction on your page, this will entice other users to visit. The more variety you have on your page the more likely you are to appeal to the different types of users.
Strive to have three daily updates, seven days a week. I realize that sounds like a lot and before you start to feel overwhelmed, evaluate your sources. Keep it simple and what is easily accessible to you. If you tend to write frequently (blogs and articles), then your updates will have more links. If you take lots of photos with your phone and love to share, then figure out a way to share content that applies. Even if you don't think you have an abundance of a particular type of content, there are options available to you. Whether it is sharing from other community pages that make sense for your market or outsourcing the work; your goal should be to offer a variety weekly of content weekly.
A general rule for any updates; always try to include a question. Our brains are wired to want to provide an answer any time we see that infamous "?" Try to make the question the last sentence of your update. If you start by asking the question and then provide another statement or answer, you most likely will not have as many responses. Pay attention to how much information will be shown in the update before they have to click on the "show more" button. If the information is compelling enough your followers will "have" to know more.
This is what marketers refer to as a "hook" or information that catches people's attention. If you "hook" them with a great opening line and ask a question to click here for the answer; most will click just because they want to know. This only works if the "hook" has relevance and value to your audience. Therefore, once you have made a list of the topics or information you are going to share, and have determined a general plan of the type of updates, jot down a few great "hooks" you can use to entice them. The biggest reason people fail is due to never taking action. These social adjustments will be most helpful if you actually implement them.