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The Effectiveness of Chinese Medicine in Treating Infertility in the Philippines
Infertility is defined as the inability to achieve a successful pregnancy after 12 months or more of regular unprotected intercourse.
Does Anyone Know You're a Good Chiropractor?
If you had a chance to read the recent article in Time magazine (April 6), you know it provided some good information about the efficacy of chiropractic to the magazine's substantial consumer audience.
The Liver: The Official of Planning
The Liver, with its paired Official, the Gall Bladder, belongs to the Element Wood within us. Wood grants us the power of birth – new beginnings, growth, breaking through boundaries and surging forward. It is the vigorous, exuberant energy of the spring season.
Case Studies and Answer Analysis for NCCAOM Exam in Foundation of Oriental Medicine
Case studies are very common for acupuncture school students, either in class exams or during taking the national board exam. Most test takers feel they have no idea where they should start and how they should start to analyze those complicated cases.
F4CP Campaign Addresses Public Misperceptions of Chiropractic
In late 2015, results of the Gallup-Palmer College of Chiropractic Inaugural Report: Americans' Perceptions of Chiropractic were published. The report found that 33.6 million U.S. adults (14 percent) had utilized chiropractic care within the previous 12 months.
Introducing the Dynamic Chiropractic Digital Edition
In response to the changing habits of our readers, Dynamic Chiropractic is proud to introduce a digital edition of the publication beginning with the July 2016 issue.
Treatment of Type 1 Diabetes Mellitus: The Latest Breakthroughs
There are now more than 29 million diabetics in the U.S. and 10% of them have Type 1. The incidence has been increasing in recent years at an epidemic rate.
Chiropractic Needs a Lesson in Education
The American Chiropractic Association has launched a campaign, The National Medicare Equality Petition, to enact federal legislation that would achieve full physician status for DCs in Medicare.
Shoulder Rehab: The Gait Connection
Shoulder problems can be difficult to rehab completely for several reasons. The shoulder is made up of several joints that must function together smoothly to provide the extreme mobility that is possible and necessary for many activities.
The Eight Extraordinary Confluent Points
The eight extraordinary confluent points are a very popular set of acupuncture points in the modern practice of acupuncture. They are also called the intersection, meeting, command, opening, master, and the flowing and pooling points of the eight extraordinary vessels.
The Good, the Bad and the Successful in Social Marketing
You might be thinking, "social marketing, don't you mean social media?" No, I mean social marketing. Every day, I keep reading, hearing and learning more and more about the changes happening in social media.
Bring on the Bitters
Out of all the possible flavor choices with foods, such as sweet, sour, salty, and umami (deliciousness), which would you choose first? Bitter, though not as enjoyable, is also a flavor.
Diet, Nutrition and the Context of Risk (Part 2): Food Poisoning
Other than the morbidity and mortality linked to eating too much food, "all-natural" organisms that contaminate our food cause more illness, more hospitalizations and more death than food contaminated by heavy metals, plastics, preservatives, artificial colors, emulsifiers, artificial sweeteners and pesticides combined.
Time for World-Wide Growth
Acupuncture is the organically growing around the world. The legislative body in Quatar has said acupuncture is "okay." The United States has five states to go to have every state recognized and regulated.
2016 Trudy McAlister Foundation AOM Scholars
This year, the Trudy McAlister Foundation (TMF) received a record number of excellent applications for the 2016 scholarship awards and has awarded five scholarships for $2000 each. More information is available on our website: AOMScholarship.org
Five-Element Reaches Out to Serve the Community
In 2006, a student at the Institute of Taoist Education and Acupuncture (ITEA) approached the administration about an idea for his senior project.
Day in the Life of an Advanced- Practice DC (Pt. 2)
Let's continue our Q&A with Stephen Perlstein, DC, APC, chair of the New Mexico Chiropractic Association PAC and president of the American Academy of Chiropractic Physicians. Part 1 of this interview appeared in the May 1 issue.
We Get Letters & Email
Another Slap in the Face for DCs; I Know Where to Find the Missing Chiropractic Patients; Clarification on Vitamin D Study.
Are Herbs Useful for Chronic Pain?
The human nervous system is what makes us special, but our greatest strength also makes us vulnerable: witness the growing incidence of chronic addictions, anxiety, depression, sleep disorders and chronic pain syndromes.
Immunotherapy: Where Molecular Medicine Crosses Into Holistic Thinking
Immunotherapy, and its promise as a cancer treatment, has been in the news a lot in the last few years, and for good reason. Real shifts are happening in oncology and exciting researchers, clinicians, and patients.
How to Bill Evaluation and Management Codes
Q: I am in need for guidance on how to bill evaluation and management (E&M) codes in addition to acupuncture the same date of service, I have never been paid for an exam when done with acupuncture and I believe I am doing it wrong.
Acupuncture at a Pain Clinic
Introduction: Pain is the most comprehensive human experience. The experience of pain is associated with the somatic, emotional and social impact. Pain has not only somatic symptoms, but also psycho-social dimension, especially in case of chronic pain.
What Should You Call Your Patients (and What Should They Call You)?
When I walked into the exam room, the new patient looked uneasy, fumbling with his cellphone. He was a huge Polynesian man, probably in his 40s, with unrecognizable island tattoos.
Herbal Medicine Continues to Evolve
Product manufacturers, industry partners, distributors and practitioners work as a collective Traditional Chinese Herbal Medicine (TCHM) community to produce high quality TCHM prescriptions that bring low-risk healthcare to thousands of patients everyday.
Facing the Pressures of the Digital World
Everywhere you turn, practices are facing tremendous disruptive pressure to join the digital world. The real issue is how practitioners are dealing with this change. Transforming your practice from offline to online is a huge shift for most seasoned practitioners. For those in business prior to the Internet, the very way business was always done is now being called into question. Alternately, for those just starting out, most feel like they have a "leg up" because they have never known a world without the Internet. However, that doesn't necessarily mean they understand how to use it to market their practice. No matter where you are coming from, it's impossible to escape the pressure of operating your business in the digital world.
Many Moving Parts
A common scenario if you are working with a chiropractor, in a spa or if you operate your own massage practice: you have an SEO (Search Engine Optimization) company performing online ads for a set of keywords as one program, a "web guy" is managing the website going in another direction, a millennial is managing the social media without supervision, an office manager or receptionist is organizing offline events (including printing flyers, postcards and print ads) and none of them are communicating with each other. No one is coordinating efforts or has any type of planned outcome. Sound familiar?
Some or all of this may be what you currently have successfully happening in the practice where you work. You can't say for sure what is working, but the practice has new clients and existing clients and everyone is too busy to think about managing the marketing aspects of it all. Think of it this way, you have four people in a boat each rowing in a different direction, with bullhorns touting four different messages about your practice. And even though you are taking on new passengers, just as many might be exiting.
Work Smarter, Not Harder
This isn't meant to be doom and gloom. If we want to work smarter and not harder in 2016, then take a step back and evaluate what opportunities are being missed and think about how much more progress could be achieved when everyone is rowing in the same direction. If your practice lacks customer referrals or has a difficult time with client retention, you need to start by evaluating the message behind the experience. That's not to say you need to modify how clients are receiving treatment, but rather what needs to be evaluated are the marketing expectations. Are the message, expectation and experience congruent in all forms of communication? I understand each client has a different set of physical issues and the forms of treatment might vary, but when that client refers a friend or family member, they are expecting the same results.
For example, let's say a potential client attends a live seminar educating them about stress and how they can benefit from your treatment. This new client books treatments, is seeing results, raves about the experience and refers a friend to your website to check out what you offer. But, the message on your site doesn't talk about stress at all or very little. The website does a great job of describing how each person's treatment is "customized" or "special" and goes into great detail of what is going to happen on their first visit. And now the potential client is confused because they can't find what they are looking for. They see a completely different focus. Next, they go to your social media page and what they see there is post after post of treatment specials, the hours for availability and occasionally a post about why massage is important, but nothing specifically about a process for dealing with stress. That friend begins to doubt if they have the right practice information. You can substitute whatever the condition is, but if you don't have the right message communicated on all digital and print formats, there is most likely confusion.
The new thinking says you have to start looking at the big picture from the first day and you have to consider the impact that these mixed messages have on your entire organization. Most of the time, one or two of these marketing arms are producing clients and as an owner, you assume they all are successful because you continually have new clients every month.
Flexibility is Key
As the captain of your vessel, have to have a clear plan and clarity for the future. You need a way to put your practice on course to deliver that vision. Innovative thinking needs to be integrated into every process and because everyone has time management considerations, everything needs a plan and a process.
Seat of pants management or continuously running from one fire to the next is exhausting and generally results in burn out or turn over. In this digital age, especially when it comes to social media, things are in a perpetual state of change. Some flexibility needs to be considered when thinking about logistical processes, however they don't necessarily disrupt the visioning process. Finding ways to help communication and the culture shock that rapid change brings is going to be just as important as the technology used to get it there.
The rate of change is accelerating dramatically due in large part by so much of society depending on digital notification, communications and connections. Sometimes the speed of change is coming so quickly, and the requirements are so daunting, it is easy to get overwhelmed. It may require you and your organization to shift your mindset completely. This may mean being able to experiment and look at things with a different perspective as long as they meet Federal, state and local guidelines. Ultimately, it is your reputation and your wallet on the line. Those days of blindly trusting all messages are within regulations and letting everyone row in their own direction are a thing of the past. You are going to have to be a part of the marketing plan and involve all members of your organization (including those independent contractors) into the process.
Any type of mass marketing program tends to have less flexibility. In order to make that work with the rest of your marketing, you may need to get creative. Figure out the best way to keep what's working and incorporate with other parts that can be flexible for your existing and future clients, so they have a clear path to recommend others.
As creative thinkers and entrepreneurs, we have been attacking this type of change by throwing different technologies at it. Technology can certainly help, however, I caution that it requires a much more personal approach to organize and make sure all automated or systematic processes are still working together as efficiently as possible. One of the biggest problems is getting away from thinking, "we do it this way because it's always been done this way." Or continuing to believe that, "this is the only way" of performing the action. By opening minds to more creative measures and seeing how it not only fits but makes life easier, should be your ultimate goal.
Most of the time, this is going to require communication, input and involvement with all parts of your organization. Even those who are thinking, "I'm a one person business," need to have a mind shift. Every component of your business, whether automated or not, requires human interaction and needs to be integrated and working together. It's not difficult to see the rate of change is happening quickly. The cool thing is that you recognize what part is holding you back and use this new knowledge to progress forward.