Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
The Making of Sanctuary: Helping One Another
I believe people as a whole want to help one another. We see this from time to time in spontaneous and random acts of kindness and in how we rally around one another in times of need or distress. In times of unimaginable loss or danger, often we see personal agendas put aside, politics abandoned, and the act of caring for our fellow man become center and forefront. When the cause is greater than the politics, we come together and shine. Humans are sentient and caring, and inherently have a desire to help one another achieve better circumstances. While there are marked exceptions, I truly believe humanity has an inner desire to do the right thing by one another. This is especially true in the massage industry. We are blessed to have members of our community who will gladly volunteer their time and talents if it means helping and supporting a noble cause or helping a friend in need.
History of Giving
When we look a bit closer at the Massage and Spa industry, we can also see this longing to contribute positively to the pool of humanity in product manufacturers, suppliers and service providers. When a company steps forward and takes positive action in becoming a steward for the profession, it is also known as being corporately responsible. In my work, I have the great privilege of knowing and working with the kind of people I am speaking about here. I have had a front row seat since 2006 to one of the largest mobilizations of students, schools, private practitioner and corporate entities coming together for the greater good of massage; each bringing their own special skills, competencies and contributions to the table and ultimately culminating in a program known as Sanctuary.
What is The Sanctuary?
Sanctuary's mission is to bring greater understanding to the members of the massage community for the need and importance of massage therapy research, as well as serving as a vehicle to raise funding to help facilitate that research.
In 2006, the idea came about to offer services and treatments on the trade show floors to better showcase goods and equipment in a real world scenario. The idea was that a real, working spa would be set up on the trade show floor, enabling therapists to take a break from a trade show and classes for some much deserved bodywork, and also be introduced to products from the client perspective. It did not take long before the "humanity" of the endeavor began to blossom and the thought came about to utilize this vehicle as a means to raise awareness and funding for the works of the Massage Therapy Foundation, the first recipients of the Sanctuary fund raising efforts. And in a flash, the Sanctuary was born and has become a mainstay at national and regional trade shows alike. It is an event anticipated by many who return year after year to be part of the event both as a practitioner, as well as a recipient of the bodywork provided.
Stewards of the Industry
Sanctuary enjoys a wide roster of corporate sponsors who donate both product and funds to the project time after time. Corporate sponsorships are what rocketed Sanctuary from a donation of $1,000 to, at times, more than $12,000 each event! Without the corporate sponsors, bringing Sanctuary to bear year after year would be hugely daunting. We are thankful for the support of these corporate sponsors, who have been a huge part of the success of Sanctuary. These companies, although many being competitors in the marketplace, put aside agenda and competition for the greater good of the profession. Sanctuary has become an event that brings companies together in support of a worthwhile cause, showcases their goods and services in the eyes and minds of the therapist and trade show attendees, provides students an opportunity to enjoy a trade show and network, brings some relaxation and pampering to therapists, and also serves to bring much needed funding to research. Each way you slice this project, it has good outcomes for all involved.
In addition to the invaluable corporate Sponsorship, it would be unthinkable to have Sanctuary without volunteers. Historically, we have reached out to schools within the local area of an event to invite them to share the Sanctuary and trade show experience with their students. We have had the incredible fortune of working with so many wonderful schools, and in turn, met some very bright and promising massage therapists. I have been fortunate to witness those same students return year after year and continue to volunteer for the causes Sanctuary now supports. We have made life-long friendships along the way, and have had the incredible experience of watching people give freely of their time and talent to one another.
The volunteers, corporate sponsors, vendors, schools and students can be proud in knowing that to date, Sanctuary has contributed in excess of $120,000 toward massage related research. Recipients of these funds are varied, and include The Massage Therapy Foundation, The Touch Research Institute and The Liddle Kidz Foundation. Each event is different, and each time we present Sanctuary, new bridges are built. A bridge is built in the minds of attendees as they learn what Sanctuary is all about and why it exists, and a fire is ignited in the belly of the students involved to know more and investigate what research is all about. I have had students come to me years after their time in Sanctuary and share with me what a memorable and pivotal experience being involved was for them in their career, and how they still look back with fond memories of the event. In some cases, the student volunteers in Sanctuary secured jobs after graduation as a direct result of the time spent volunteering.
Sanctuary continues to be a place where politics are put aside, and where we can all be part of something greater than the sum of our collective parts. Sanctuary is a program that allows therapists to be immersed in the use and feel of products through the eyes of a client, it allows manufacturers an outlet to contribute both financially and in product support to the furtherance of research while allowing the students and volunteers the opportunity to learn new modalities that enable them to earn more, all while working in concert to make the massage community a better place than when we all found it. I have indeed been fortunate to have a front row seat in both the conception of the program and in the facilitating of the events. I am at once humbled and overjoyed at the support this project continues to garner, and for the good works it supports in turn. I am thankful to all our partners, volunteers and to the attendees for their willingness to participate year after year. Sanctuary pioneered one of the most powerful, community uniting and successful community fund raising events we have seen in our industry to date in support of research. I am confident this will continue to be a mainstay, and a focal point at national events for years to come.