Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
August, 2014, Vol. 14, Issue 08
Incorporating Energy Techniques into Massage Therapy Sessions
By Marie-Christine Lochot, LMT
Most of the time, energy modalities are performed by energy practitioners who do those techniques exclusively or by massage therapists who offer them as a separate service within their massage practice.At first sight, it seems pretty logical to do it this way. After all, massage clients take their clothes off; their soft tissue is being rubbed with a lubricant, frictioned and stretched. On the other hand, energy clients keep their clothes on; their energy is being balanced by light touch or none at all. It seems those two types of bodywork cannot co-habitate. What if they could? What would be the advantages for the therapists and their clients? Which challenges would the therapists encounter when introducing this new type of session to their clientele?
Incorporating energy techniques into massage sessions has three main advantages for the massage therapist. The first one is the most obvious: energy techniques are easier on the therapist's body. Everybody in the massage industry knows that massage therapy is physically demanding. Overuse injuries, fatigue and burn out are common occurrences limiting the amount of massages a therapist can give and reducing the longevity of therapist's careers. In 2012, only one out of three massage therapists worked full time (Bureau of Labor Statistics: Occupational Handbook) and in 2009, 6.3 years was the average length of time massage therapists worked in their industry (2009 AMTA Massage Therapy Industry Fact Sheet).
Including energy techniques into a massage session can reduce the physical strain on the therapist's body without diminishing the final results of relaxation, muscle loosening and pain reduction. Since specific meridians govern specific muscles, an energy intervention on one meridian will induce muscle release making the massage work easier and more productive. Rubbing an acupressure point for two minutes can take away a one sided headache. The second advantage is that energy techniques allow therapists to serve clients who, for health reasons, cannot receive regular massage work, temporarily or forever, on all or on some parts of their body. As an example, consider a client who just had surgery, broke a leg or is going through cancer treatments. The therapist can use energy techniques that will have a positive impact on the areas that cannot be massaged with the usual level of pressure or that cannot be touched. The client will still experience relief. Lastly, some energy interventions can induce relaxation and take pain away in a few minutes. Once the client is relaxed, the remainder of the bodywork can be administered. It may increase the client's satisfaction level with very limited stress on the practitioner's body.
Massage sessions including energy techniques also have many advantages for the client. Energy work is easier on the therapist's body but also on the client's body making the session more pleasant with the same or better results. Even if our society favors the "no pain, no gain" attitude, on the receiving end of bodywork it is appreciable to feel improvement in muscle tightness without feeling pain. Starting a session with relaxing energy interventions will get the clients into a peaceful state right away, therefore enhancing the experience and the feeling of well being. My clients are always amazed how five to ten minutes of energy work on their head can wipe away their stress. Some of those energy techniques can be taught to clients at the end of the massage, giving them stress reduction tools that they can use every day. Finally, energy modalities help with muscular issues, but also have an impact on the organ's health, balance and vitality, increasing the benefits clients get from the massage. Not only will they feel better during and after the session, but at their return visit may comment on other health benefits, like better digestion, more stamina or mood improvement.
Introducing this new type of massage session to current clients must be a thoughtful process. After twelve years of incorporating energy techniques into massage sessions, I have learned sometimes painfully, a few rules. When I say painfully I mean I lost a client because I was so enthusiastic about energy work that I misjudged his willingness to experiment and went overboard, working too much. Not only did I lose his weekly appointment, but also lost his wife's weekly visit!
Here is the basic rule that I learned. Introducing energy interventions to clients should be done the same way most people like being introduced to a new cuisine. Small portions and relating the new techniques to something they are already familiar with will ensure a more favorable and receptive outcome. First, if they tell you as they arrive, "I could not wait to have my massage. I loved so much what you did the last time," this is probably not the good day to try something different. But if they say, "I felt great after the last massage but it lasted only two days," that is an opening for you to propose something new which could bring them longer lasting results.
Second, choose one energy technique at a time and even if they love it, refrain from the urge to use another one. Why? The answer is in three-fold. A second energy intervention would take time away from the regular massage. They loved the first one so leave them with that impression. Not doing another one might make them more open to an increased amount of energy work at their next visit.
Lastly, the energy technique you use has to be one that requires you to touch especially if it is the first time they receive energy work. Remember, they made an appointment for a massage so they want hand contact. A nice chakra clearing moving energy above their body will not satisfy them even if it has some known health benefits. There are a good number of energy interventions that are done making contact with the body. Some others can be adapted to "feel" more like a massage.
Finally touching the body on the meridian lines can produce very good results if you know how to do it. As your clients get more familiar with those new techniques, you might be able to use some energy techniques that don't require touching, especially if they have a health problem that could be helped by such intervention.
It is possible to incorporate energy techniques into massage sessions. Be prepared though to have clients who will never be open to it. It can enhance benefits for your clients and can reduce the physical strain on your body, diminishing your chances of injuries and increasing the longevity of your massage career. It might even make your massage practice more successful. Why don't you give it a try?
Marie-Christine Lochot is a licensed massage therapist, energy bodyworker and educator. Owner of Massage Montclair in New Jersey, she has been a member of the AMTA since 1994 and is nationally certified by NCBTMB. With specialties in Swedish massage, massage for people affected by cancer and energy healing, Marie-Christine coaches and teaches energy healing to laypeople, massage professionals and in the corporate environment. With a diverse background in management and accounting, Marie-Christine also teaches small business and private practice organization. She can be reached at www.massagemontclair.com.
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