Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
June, 2014, Vol. 14, Issue 06
Important Therapies for Breast Health and Wellness
By William F. Burton Jr., LMT, CMCE
With an increase in research and an increase in information and knowledge comes an increase in self-awareness. This couldn't more pertinent than with the subject of breast cancer and breast care.Breast cancer is the most common form of malignancy in women, with approximately 200,000 being diagnosed in the United States every year and 40,000 women fatally succumbing to this disease. Along with early breast cancer detection, there are many techniques that may benefit prevention and survival rates.
The breast is composed of different layers of tissue types; connective, adipose and glandular, which overlay the pectoralis muscles located over the rib cage. The subcutaneous adipose connective tissue and fat endow the breast with its size and shape. Lymph nodes and lymph vessels collectively comprise the breast's lymphatic system and work with a chain of lymph nodes that run up the center of the breast bone called the mammary chain and all drain to the lymph nodes in the armpit (axillary) region.
The lymphatic system works as the body's garbage collection system, clearing the area of infection, bacteria, metabolic waste and any other stagnation. This natural action protects the area from the formation of unhealthy tissue, which can steadily progress to tissue damage and disease. With as many as 500 lymph nodes in the neck, chest, breast and axillary areas, it becomes more evident how maintaining a free flowing lymphatic system aids in the well-being of a woman's breast.
Additional causes that can compromise the health of the breasts are issues that women are truly becoming aware of; stress, poor diet, poor posture, trauma and even the possibility of excess debris from the lungs becoming lodged in the fatty tissue of the breasts. Even though the current research is inconclusive, there are countless reports linking aluminum based antiperspirants and parabens with the growth of breast cancer cells. Even the bra has come under question, with the underwire and tight fit potentially restricting natural lymph flow.
Today, women are becoming more proactive when it comes to breast health and are changing their dietary and exercise habits in conjunction with taking part in the benefits of massage therapy as part of their wellness protocol. Massage, either by a professional licensed therapist or through self-massage techniques, is looked upon as a foundational treatment for maintaining healthy breast tissue. Techniques used in modalities such as manual lymph drainage, swedish massage or myofascial release can be used effectively to stimulate circulation and loosen the fascia. If the area has soft tissue restrictions, there can be impeded lymphatic drainage blocking the elimination of waste products, ultimately storing them in the breast area.
Not only can massage aid in lymphatic flow, stimulation of circulation, stretching of connective tissue and promoting general relaxation, but recent medical studies support the use of massage for increasing the production of the natural hormone oxytocin. Numerous medical reports show that oxytocin induces significant growth inhibition of breast cancer cells, along with a change in cell phenotype, as well as an ability to remove free radicals associated with cellular metabolic processes.
The techniques used in vacuum therapies are a perfect addition to the previously mentioned modalities (as well as many others) and greatly accelerate the benefits of many types of treatments. Traditional cupping therapy has been used throughout history by many cultures for an assortment of treatments including insect stings, snake bites, respiratory conditions and injury recovery. Breast cupping emerged as a common treatment for lactating dysfunctions such as engorged nipples or inflamed breasts and resulted in the creation of the common breast pump.
Vacuum therapies combine the lifting action with pumping movements to stimulate the lymphatic cleansing process and release any drainage restrictions such as adhesions or scars. This cleansing and opening of drainage pathways aids the breast tissue by decreasing the accumulated waste products that often accompany inflammation and the treatment aids in the rejuvenation of the breast, as well as assisting the body to break down any benign cysts in the area. Vacuum therapies have demonstrated a dramatic detoxifying effect, allowing for a healthy pH of the blood and surrounding tissue.
For those who have had procedures such as lumpectomies, cyst removal and even radical mastectomies, vacuum therapies have such amazing benefits that open up and enhance lymphatic drainage, remove restrictions in lymph flow, posture and movement, and reduce pain and discomfort. Large cone-shaped cups are currently used to prepare patients for reconstructive surgeries, aiding or replacing the need for painful tissue expanders. Women who have breast reductions or enhancements have experienced elimination of unsightly and restrictive scars with gentle vacuum therapy techniques.
Home breast care can easily be done in the shower with a comfortable silicone cup and the treatment can be used over the entire body for overall health and lymphatic drainage. This is such a simple way to offset the restrictions from bras and tight clothing, stress and lifestyle which sometimes cannot be easily changed. All women can reap the benefits of vacuum therapies for breast health and wellness, whether performed at a professional office or for home care because healthy breast tissue is the best deffense against breast cancer.
William F. Burton Jr., LMT, CMCE, is a certified educator for ACE Massage Cupping, hosting workshops and demonstrations. William is also a Massage Therapy instructor and owner of MindBody Therapeutics in Philadelphia, as well an author of "Deep Tissue Manual" used by local massage schools. William works with clients who have a wide variety of muscular, postural, and pain dysfunctions and conditions. For more information, visit www.MBTPhilly.com and www.massagecupping.com.
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