Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
April, 2014, Vol. 14, Issue 04
Techniques to Help Your Pediatric Clients
By Beth-ellen Zang, LMT, AHE, CNC
Used properly, cups can facilitate the body's ability to stay healthy and return itself to a balanced state when things do go awry. In working with infants, toddlers and weak or frail children, it's important to use the small face cups.After two years of age, you can begin using the larger, stronger vacuum cups carefully. Cupping addresses issues like colic, mastoiditis and ear infections, teething, asthma and lung conditions, magnets for bumps bruises and pain, easing soft tissue through growth spurts, muscle spasms (charley horse), scoliosis, indigestion, headache, fevers, sprains, swellings, nervous system sedation, excess excitation like crying and irritability, trouble falling asleep, ADHD and so much more.
First of all, no matter what issue is being presented, the first thing to do is evaluate the situation.
Less is better when treating anyone young or old. Be careful not to over treat. If an infant is having problems with colic, slow and gentle cupping techniques could help calm the nerves and help to draw fluid into the digestive system. Many infants have trouble calming down and cry for hours. Cups can facilitate the calming of the nervous system and help them relax.
In the case of ear infections and mastoiditis, teething and other head related issues, keeping the lymph flowing and muscle tissue soft can help relieve related pain and distress. With lymph flowing and a relaxed system, the body can concentrate on correcting itself and often the problem does not exacerbate or can run its course quickly.
Small cups with magnets attached can help relieve pain from bumps and bruises. They may help keep blood and lymph flowing so the area can heal more quickly.
During growth spurts, children often experience muscle spasms. Using specific techniques with the cups to sedate the central nervous system, softening the muscle tissue can help alleviate a lot of suffering for some children.
Lung issues can be greatly helped either by stimulating stagnancy or clearing congestion, helping to drain excess liquid from lungs or draw water towards them. It is very important to evaluate and apply appropriately.
Using cups to sedate the central nervous system can be invaluable if you have a child with ADD or ADHD.
Keeping the fluids in balance, the central nervous system calm and muscle tissues relaxed assists in the continued health of the body and contributes to the correction of body distress when it is out of balance.
I first started using the cups with my grandchildren. My grandson had pneumonia. I arrived at their house and he was extremely uncomfortable and could not breathe without pain. I spent about half an hour gently treating his whole body to relax him and then concentrating on his lung area as he relaxed more. He got up feeling great and breathing without any problems whatsoever. He continued to feel better and never relapsed. He went back to school two days later with a clean bill of health from his doctor.
Recently, an injured two-year old was brought into my office. She had had a pretty terrible fall on her face and had whiplash. She had a constant headache and backache. It took about fifteen minutes of gentle cupping technique mostly on the spine area, neck and some on her face around the nasal bones and mandible areas. One session had her back to her old self again.
Beth-ellen Zang is the Founding Director of Sedona College of Natural Health. She has had a private medical massage practice and has been a Lifestyle Awareness Facilitator since 1979. In 2005, she was certified as an Ayurvedic Health educator and is still studying Ayurveda with the Kerela Academy. Beth-ellen is a Certified Nutrtitional Consultant and has been a Certified ACE Massage Cupping Educator since 2006.
She can be reached at
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