resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Chronic heightened emotional states create a perfect breeding ground for illness. Through my practice I noted the increasingly obvious relationship between one's mental focus on negative thinking, emotions, resistance to experiencing feelings and disease.
The Power of Mu Xiang to Treat Irritable Bowel Disease
Bloating and gas pain is something that everyone has had to deal with at one point or another; however, that's usually reserved for holiday dinners and other large gatherings.
Inspire Your Patients to Make Healthy Choices
Have you tried to get your patients to change their eating habits or their diet and couldn't get them to succeed? Were they confused and unsure of what the right thing was to eat? You are not alone!
Make Low-Level Laser Therapy Part of Your Evidence-Based Practice
Low-level laser therapy (LLLT), also referred to as photobiomodulation, has been increasingly utilized in the clinical setting over the past decade.
Capturing the Essence of Tai Chi
Over the last 12 years, I have been working on one of the few documentaries about Tai Chi. It's called The Professor: Tai Chi's Journey West and it's about Cheng Man-Ching who moved to New York in the 1960s.
Treating Menopausal Women in Your Practice
I love what I do for a living. It's a great way to trade health for bread. And no topic of health, with the right bedside manner, is taboo.
Chinese Medicine: The Natural Way to Children's Wellness
As a child, I did not like going to the doctor. For the most part, when I had to go I wasn't feeling good to begin with, and I was heading into a sterile environment to be awkwardly probed by a man in a white coat for a very short, impersonal period of time.
Step by Step: Long-Term Treatment of Soft-Tissue Injuries Combines Skill and Care
Treating soft-tissue injuries with long-lasting results starts the moment an individual enters the office. When it comes to pain, the only thing that matters to the patient is relief.
Are You Ready for the 2016 Patient?
In October, Apple released its iOS 8 operating system for the iPhone and iPad. The new system includes Health, a new app that will interface with an ever-growing number of other apps.
Are You Ignoring the 10,000-Hour Rule?
Having trained interns and mentored new practitioners, it has been my observation that their No. 1 clinical concern is adjusting skills. Their second clinical concern is their ability to read X-rays. Physical diagnostic skills are a distant third.
We Get Letters & Email
Is It Time for a Popeye Moment? The Flaw in Recommending Chiropractic as a Career.
Home Safety: Help Families Avoid Common Injury Hazards at Home
These days, many parents childproof their homes before a baby is even mobile. You will see an array of electrical outlet covers, bumpers on the corners of the coffee table and safety latches on the cupboards.
Implications of Section 2706: The Non-Discrimination Provision Survey
In late April 2014, NCCAOM diplomates received an email survey with the subject line: "End discrimination against acupuncturists" polling CAM practitioners for a Request for Information from the Department of Health and Human Services, released in mid-March.
Peer Points: Promoting TCM Knowledge
When Elaine Wolf Komarow, LAc, received her first acupuncture treatment in 1989, she said it changed her life. "I felt more aware, calmer, and happier. I was so fascinated by the changes that I began to learn everything I could about the underlying philosophy of Chinese medicine," said Komarow.
Meat in the Middle
Have you ever wondered what's the truth about meat? Is it really as bad as many people think?
Following the Thinking of the Classics
I have heard about the "best time of day" to carry out certain examinations or therapies. For example, I remember making a note years ago that early morning is the best time to take someone's pulses.
Treating Chronic Depression with Acupressure
In Traditional Chinese Medicine there already exists a comprehensive theory linking the body and mind.
Solving the Pain Puzzle
Legendary former New York Yankees baseball player Yogi Berra once said, "You can observe a lot just by watching." He would have been a great chiropractor. We are trained to become experts with our hands: palpation, adjusting, soft-tissue release, etc.
Why Drugs and Supplements Can't Cure Disease
Chronic diseases are the outcome of disease-promoting, goal-oriented behaviors. So, the notion that diseases can be cured with drugs or supplements should be abandoned. Hypertension is the best example of this.
Foundation for Chiropractic Progress Announces First Group Member
The Michigan Association of Chiropractors has joined the Foundation for Chiropractic Progress as its first group member.
News in Brief
Life to Open Branch Campus in Italy; Northwestern Research Arm Benefits From Big Donation.
Treating Acute and Chronic Neck Pain With Ischemic Compression and Exercise
There are many reasons not to manipulate the neck with cavitation: the patient is too old, their neck is too tight, etc. But the most common reason is that plenty of patients are afraid of "the crack," mostly because of the bad publicity about that procedure.
Micro-Needle Dermal Roller Use in the Treatment Room
Recently micro-needle dermal rollers have been getting a lot of media attention. As a practitioner who specializes in acupuncture facial rejuvenation, I know that skin needling with a dermal roller (also known as collagen induction therapy), promotes the natural reproduction of collagen and elastin, making the skin feel smoother and tighter.
It Pays to be a Foodie
If there is an inner foodie in you, just waiting to burst out—this article is for you! Do you want to know how I know? I'm that girl. My middle name might as well be "Foodie." I love food! And if my patients are any indication, many of them do as well.
Avoiding "Just a Pop Doc" Syndrome
Yes, it's harsh. Patients don't like to admit it. They have an unspoken plan when they first visit you: to come one time, get rid of their pain and then get rid of you. They know it's unrealistic, but they'd like to pay nothing for this service.
DC App – The Next Generation
According to a survey by technology firm CDW, health care professionals gain approximately 1.2 hours per day in productivity simply by using a tablet computer in practice.
Acupuncture Detox as Part of Drug Rehabilitation
In the U.S., more than 2,000 alcohol and drug rehabilitation programs have added ear acupuncture to their practice. The development of the protocol was determined by Lincoln Hospital as it delivered 100 acupuncture treatments daily.
Five Element Acupuncture Can Enhance Your Practice
For eight years I have been teaching and supervising TCM students at an acupuncture college in Colorado, in Five Element acupuncture.
The Acupuncture Now Foundation: What Our Profession Needs
Although acupuncture is growing in popularity it continues to be underutilized due to misunderstandings about its true potential. Only a fraction of those who could be helped by acupuncture know enough to seek it out.
The Death of the Travel Card
As long as I have been in practice, the travel card has stood as the primary style of documentation for chiropractic. It is quick, simple and direct. Unfortunately, the rules have changed.
May, 2011, Vol. 11, Issue 05
Transform Your Mind, Then Market Your Business
By Cary Bayer
A business coach for massage therapists, my work is a lot like an LMT's–we both relieve headaches, stress and strain. Perhaps because my name is Bayer--the name of a pain reliever that works wonders–some massage therapist coaching clients sometimes wish that my coaching solves all their business problems.Coaching plus a therapist's efforts, can. But coaching alone isn't a wonder drug that you pop into your mouth and you suddenly have more clients than you can handle. Don't get me wrong...usually, when an LMT makes attitudinal shifts that coaching brings about, business suddenly picks up. But ongoing success usually requires combining attitudinal shifts with marketing changes. As the saying goes, "Only a new seed yields a new crop."
As a massage therapist, you see firsthand that massage often provides immediate comfort from the pains and strains that clients' bodies are heir to. But weekend warrior clients who abuse their bodies, for example, often need to augment the temporary relief that massage brings with certain actions on their part. This might include stretching before and after strenuous workouts and daily supplements like glucosamine. The best results in many areas of life aren't an A or B solution, but an A and B. As educator Horace Mann said, "It is well to think well. It is divine to act well."
An illustration will clarify my point. In one of the most well-known studies ever conducted on creative visualization in sports, two Russian scientists analyzed the training regimens of four groups of Olympians. The first group's schedule was entirely physical. Group two broke its workout into 75 percent physical and 25 percent mental components. The third group balanced its schedule with half mental and half physical efforts. The last collection of athletes worked out physically only 25 percent of the time, while devoting a whopping 75 percent to mental activity.
Which group do you think experienced the best results? Interestingly–perhaps, some might say, shockingly–it was the one with the greatest amount of time devoted to inner work. Robert Scaglione and William Cummins, writing about their study in their book, Karate of Okinawa: Building Warrior Spirit, wrote, "The Soviets had discovered that mental images can act as a prelude to muscular impulses."
A different study was conducted by Dr. Judd Blaslotto, at the University of Chicago, to determine if visualization could help basketball players improve their foul shooting abilities. The scientist assembled three groups: the first practiced free throws daily for an hour; the second simply visualized making free throws, without taking any extra practice; the last did nothing different.
Not surprisingly, the control group that made no changes, had no increase in accuracy. The foul shooters improved by 24 percent, while the visualizing group, which never even touched a ball, had an improvement of 23 percent. Imagine what might occur if players added additional shooting and visualization.
As the trailer to the film K19 said, "Some men pray for miracles. Other men fight for them." Quite a few LMTs hope that the Universe will bring them clients, putting Cosmic Intelligence in the role of their sole new business source. A Muslim proverb refutes such a strategy when it says, "Trust in Allah, but tie your camel." The wisdom of tying your camel is age-old, gleaned by St. Augustine, a Catholic saint in the Dark Ages, when he wrote, "Pray as though everything depended on God. Work as though everything depended on you." The insight was echoed by Oliver Cromwell, the great English military and political leader, 1,200 years later, when he wrote, "Put your trust in God and keep your powder dry." In the critical 48th verse of the second chapter of the Bhagavad-Gita, the handbook of Yoga, the teacher says, "Established in Being (that great steady evenness of mind), perform action." In other words, spend a few minutes a day getting your mind right, then go into the world in a powerful way.
By the way, if it makes you feel better, you should know that massage therapists aren't alone in hoping that business will grow through osmosis, hypnosis, or magic. Of the thousands of LMTs whom I've come into contact with, the majority would rather focus on the practice of their art than on the marketing of their business. I have seen this in artists, in new age professional alternative healers, and in amateur believers in the Law of Attraction, as depicted in The Secret--the best-selling book and video–which states that you'll get whatever you want if you just affirm and visualize enough. I've also seen this in the highly religious who pray that Providence will provide them with everything they need regardless of any effort they don't put out on their behalf.
My favorite joke on this point concerns one Morris Greenberg, who sits in his synagogue on Yom Kippur, the holiest day in the Jewish calendar. Amidst all the solemn prayers for atonement and forgiveness going up around him, he fervently admonishes God to arrange for him to win his state's $40-million Powerball lottery. Just then, thunder roars through the heavens and, in a booming voice, God bellows, "Greenberg...meet me half way: Buy a lottery ticket!"
Imagine what might occur for the LMT, who buys a lottery ticket–that is, who works her mind and her mouth, keeping not just her sheets, but also her powder dry. That means, transforming from within, while undertaking an expanded marketing program. Here's a massage marketing tip: let your inner work include affirmations, visualizations, success consciousness building, and enthusiasm training, among other components. Here's another massage marketing tip for you: let the marketing campaign include a networking effort, package pricing programs, promotional discounting for first-time clients, client referral programs, an advertising campaign, and a public relations program, among other methodologies.
As for wonders, no greater an American than the Father of our country, the great George Washington, who, when being tested as general on the battlefield in an eight-year so-called "can't win" war against Europe's greatest military power, wrote, "Perseverance and spirit could work wonders."
The massage therapist clients of mine who do both inner and outer work see noticeable wonders. At the risk of sounding immodest, these people tell me that Bayer also works wonders.
Click here for more information about Cary Bayer.
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