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Herbs for Digestion: The Power of Bitter
Many cultures (and indeed herbal clinicians) around the world have long respected the role of bitter herbs and foods for promoting digestion. For example, aperitifs – drinks consumed before a meal to stimulate appetite and digestion – were originally derived from bitter herbs.
End of an Era Looms at NYCC
New York Chiropractic College recently announced that Dr. Frank Nicchi will retire in August 2017 after 36 years with the college, the past 17 as president.
Branding: Set Your Practice Apart
Dr. Brad started his practice seven years ago on a shoestring budget. He created his generic logo in five minutes using a website because he didn't have the time to figure out how to make something special.
Can a Multivitamin Reduce Breast Cancer Recurrence?
There is a great deal of controversy regarding the value of multivitamin supplements in cancer prevention. However, with respect to preventing breast cancer recurrence, an important study was published in the Journal of Breast Cancer Research and Treatment in 2011 by Kwan ML, et al.
A Q & A About Updated Codes
Yes, indeed there was an update to ICD-10 on Oct.1, 2016. This is a regular update to the diagnosis coding system and this type of update will occur every Oct. 1, just as it did when the ICD-9 system was in place.
2016: A Year in the Life of Acupuncture
Happy Holidays, may you, your family and friends have peace, joy and blessings throughout this special time of year. As 2016 comes to a close, we can look back and celebrate the many events and accomplishments for the profession of acupuncture.
Chiro School Reunion: Whatever Happened to...?
I opened the door to the closet slowly, carefully, since I knew it contained a large number of precariously stacked file boxes. It also held numerous outdated gizmos with electrical cords of various lengths that could trip or strangle a person.
Dedicated to Defending Chiropractic
Whether you're a veteran DC or a first-trimester student, the name George McAndrews should be part and parcel of your professional vernacular, as familiar as the word chiropractic.
Overuse Injuries in Young Athletes (Pt. 2)
Most overuse injuries are benign, but there are some high-risk injuries that, if unrecognized or inappropriately treated, can result in significant loss in time from the sport or even require leaving the sport.
A Letter to the Profession from the New President at AAAOM
Volunteering for a national, nonprofit organization brings with it such highs, lows, and accomplishments, as well as a steep learning curve.
6 Steps to Make 2017 Your Best Year Yet
People often ask me what defines success. Success, for me, is simple: doing exactly what you want to do in life. Whether it's the kind of practice you run, your life at home, your hobbies or something else, it's achieving anything you put your mind to.
Another Chance to Make a Difference
Just a few months ago, "the worst natural disaster to strike the United States since Hurricane Sandy" hit Louisiana. During this storm, one area experienced 31 inches of rain in 15 hours as almost 7 trillion gallons of water rained down in just one week across the state.
A First for the Profession: CCE Accredits First Chiropractic Residencies
The Council on Chiropractic Education (CCE) has awarded accreditation to all five chiropractic residency programs currently administered at Veterans Administration facilities, "the first residency programs in the nation ever to be awarded this distinction, a significant advancement in the evolution of chiropractic education," according to a VA press release announcing the milestone.
DVT: Know the Signs and You Could Save a Life
I lost a friend several months ago. He died from a pulmonary embolism (PE) secondary to a deep-vein thrombosis (DVT) that originated in his lower leg. Bobby was in his mid-60s, soft-spoken and had a big heart.
Little Sticker, Big Impact
It's the end of an election year. Hilary Clinton and Donald Trump were the subject of conversation for everyone, everywhere for the entire 2016 calendar year. I don't think any of us can deny that this election affected us all very deeply on a personal level.
News in Brief
New President / CEO Takes Office at Yo San University. Electroacupuncture for Constipation?
What We Can Learn From Spine Surgery
Patients with lumbar stenosis presumably present for conservative care to improve their quality of life and avoid surgery. However, providing clear guidance to these patients can be difficult for a number of reasons.
Southwest Acupuncture College Brings It to Division 1 Athletes
When Michael Phelps' photograph with the distinctive round marks left by cupping went viral, the Division 1 student athletes treated through the Dal Ward Athletic Center at the University of Colorado (CU) could relate.
A Simple Protocol for Holiday Stress
It's winter, a time when we should be deep in reflection, eating warming foods and sleeping long hours. Following nature's rhythms, we restore our bodies and minds in preparation for the renewal of spring.
All Fiber Is Not Created Equal
Sometimes the best place to start is at the end. So, the conclusion of this article is that all fiber is good ... but some fiber is better. Let's break it down. There are two main types of fiber: soluble fiber and insoluble fiber.
Assessing Core Stability and ROM: 5 Basic Checks
One of the first steps in addressing core stability is assessing static posture, ranges of motion, and motion of the pelvic bones, sacrum, femurs, lumbar spine and thoracic spine.
Meshing TCM With Environmental Pediatrics: Where's the Overlap?
Pediatrics has a long history within Chinese medicine dating back to the late Han dynasty (i.e., the late 200s CE), with the two primary areas of emphasis being herbal medicine and xiao er tui na (pediatric massage).
Molecular Motors: Tiny Machines Behind the Rhythm of Life
In the clinic, we aim to restore healthy patterns of movement for qi that has gotten trapped or misdirected, or may have even collapsed. We may be focused on freeing stagnation, releasing heat or redirecting counterflow qi, but it often comes down to helping re-establish a flow of sorts.
May, 2011, Vol. 11, Issue 05
Transform Your Mind, Then Market Your Business
By Cary Bayer
A business coach for massage therapists, my work is a lot like an LMT's–we both relieve headaches, stress and strain. Perhaps because my name is Bayer--the name of a pain reliever that works wonders–some massage therapist coaching clients sometimes wish that my coaching solves all their business problems.Coaching plus a therapist's efforts, can. But coaching alone isn't a wonder drug that you pop into your mouth and you suddenly have more clients than you can handle. Don't get me wrong...usually, when an LMT makes attitudinal shifts that coaching brings about, business suddenly picks up. But ongoing success usually requires combining attitudinal shifts with marketing changes. As the saying goes, "Only a new seed yields a new crop."
As a massage therapist, you see firsthand that massage often provides immediate comfort from the pains and strains that clients' bodies are heir to. But weekend warrior clients who abuse their bodies, for example, often need to augment the temporary relief that massage brings with certain actions on their part. This might include stretching before and after strenuous workouts and daily supplements like glucosamine. The best results in many areas of life aren't an A or B solution, but an A and B. As educator Horace Mann said, "It is well to think well. It is divine to act well."
An illustration will clarify my point. In one of the most well-known studies ever conducted on creative visualization in sports, two Russian scientists analyzed the training regimens of four groups of Olympians. The first group's schedule was entirely physical. Group two broke its workout into 75 percent physical and 25 percent mental components. The third group balanced its schedule with half mental and half physical efforts. The last collection of athletes worked out physically only 25 percent of the time, while devoting a whopping 75 percent to mental activity.
Which group do you think experienced the best results? Interestingly–perhaps, some might say, shockingly–it was the one with the greatest amount of time devoted to inner work. Robert Scaglione and William Cummins, writing about their study in their book, Karate of Okinawa: Building Warrior Spirit, wrote, "The Soviets had discovered that mental images can act as a prelude to muscular impulses."
A different study was conducted by Dr. Judd Blaslotto, at the University of Chicago, to determine if visualization could help basketball players improve their foul shooting abilities. The scientist assembled three groups: the first practiced free throws daily for an hour; the second simply visualized making free throws, without taking any extra practice; the last did nothing different.
Not surprisingly, the control group that made no changes, had no increase in accuracy. The foul shooters improved by 24 percent, while the visualizing group, which never even touched a ball, had an improvement of 23 percent. Imagine what might occur if players added additional shooting and visualization.
As the trailer to the film K19 said, "Some men pray for miracles. Other men fight for them." Quite a few LMTs hope that the Universe will bring them clients, putting Cosmic Intelligence in the role of their sole new business source. A Muslim proverb refutes such a strategy when it says, "Trust in Allah, but tie your camel." The wisdom of tying your camel is age-old, gleaned by St. Augustine, a Catholic saint in the Dark Ages, when he wrote, "Pray as though everything depended on God. Work as though everything depended on you." The insight was echoed by Oliver Cromwell, the great English military and political leader, 1,200 years later, when he wrote, "Put your trust in God and keep your powder dry." In the critical 48th verse of the second chapter of the Bhagavad-Gita, the handbook of Yoga, the teacher says, "Established in Being (that great steady evenness of mind), perform action." In other words, spend a few minutes a day getting your mind right, then go into the world in a powerful way.
By the way, if it makes you feel better, you should know that massage therapists aren't alone in hoping that business will grow through osmosis, hypnosis, or magic. Of the thousands of LMTs whom I've come into contact with, the majority would rather focus on the practice of their art than on the marketing of their business. I have seen this in artists, in new age professional alternative healers, and in amateur believers in the Law of Attraction, as depicted in The Secret--the best-selling book and video–which states that you'll get whatever you want if you just affirm and visualize enough. I've also seen this in the highly religious who pray that Providence will provide them with everything they need regardless of any effort they don't put out on their behalf.
My favorite joke on this point concerns one Morris Greenberg, who sits in his synagogue on Yom Kippur, the holiest day in the Jewish calendar. Amidst all the solemn prayers for atonement and forgiveness going up around him, he fervently admonishes God to arrange for him to win his state's $40-million Powerball lottery. Just then, thunder roars through the heavens and, in a booming voice, God bellows, "Greenberg...meet me half way: Buy a lottery ticket!"
Imagine what might occur for the LMT, who buys a lottery ticket–that is, who works her mind and her mouth, keeping not just her sheets, but also her powder dry. That means, transforming from within, while undertaking an expanded marketing program. Here's a massage marketing tip: let your inner work include affirmations, visualizations, success consciousness building, and enthusiasm training, among other components. Here's another massage marketing tip for you: let the marketing campaign include a networking effort, package pricing programs, promotional discounting for first-time clients, client referral programs, an advertising campaign, and a public relations program, among other methodologies.
As for wonders, no greater an American than the Father of our country, the great George Washington, who, when being tested as general on the battlefield in an eight-year so-called "can't win" war against Europe's greatest military power, wrote, "Perseverance and spirit could work wonders."
The massage therapist clients of mine who do both inner and outer work see noticeable wonders. At the risk of sounding immodest, these people tell me that Bayer also works wonders.
Click here for more information about Cary Bayer.
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