resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
East Meets West
Gung Hay Fat Choi. Welcome to the year of the Monkey. There will be fireworks for both January and February this year. What great celebrations.
Asking the Insurance Rep the Right Questions
One of the first or last questions a potential patient often asks is: "Do you take insurance?" An ill-informed or optimistic, "yes" can result in delayed or non-payment. Instead, just say: "Let me check if you are eligible first."
Forgotten Options for Musculoskeletal Health
Challenges with musculoskeletal health are of tremendous concern for many people today.
The Roots of Insomnia
One of the most common clinical presentations is insomnia. Next to digestive disorders, sleep disorders are one of the most common complaints the clinician will encounter in daily practice.
Osteoporosis Isn't Always the Case
What is your diagnosis? The patient is a 58-year-old female with back pain. I am sure all of you see the compression fracture at L2; however, there are some findings that suggest this is not a compression fracture due to osteoporosis.
How to Humanize Your Content to Create Stronger Relationships
Content marketing is about building relationships, whether that is through updates on social media, offers on your website, blog posts, email campaigns, or even printed material. Now days a business needs to make a human connection.
Elevated Shoulder? Check the QL
As you know, posture reveals a great deal about the body. Posture is a unique mental and physical landscape revealing compensations and adaptations to life. It's a classic mind-and-body story.
Percussion Therapy: An Experiment
My study of qi began more than 20 years ago — long before my study of TCM, points or pathways. It all started with an awareness in my hands and physical manifestations in the way of blockages while working on clients.
Ethics: The Glue That Holds Us Together
Kudos to the National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) for creating a code of ethics for the nationwide profession and for deciding to make courses in ethics a requirement for certification renewal.
Window of the Sky Points
The acupuncture points known as Window of the Sky are a modern creation. There is no reference in Chinese medical texts for an acupuncture point category called Window of the Sky.
Billing and Coding for Moxibustion
Q: I am trying to locate a code for cupping and moxibustion, and have had various fellow acupuncturists indicate that they bill using the existing codes for heat, 97010 hot packs or 97026 infra-red for moxa and 97016 vasopneumatic device for cupping.
Integrative Medicine Can Shape the Profession
As the AOM profession struggles to define the role of "integrative" medicine within their practices their schools and organizations, students, faculty, alumni and administrators at schools wrestle with discussions of how much, where, how, and what to "integrate."
Interprofessionalism: What it Means and Why You Should Care
Interprofessionalism in education and in practice is a growing trend across health care in the United States. The idea that team-based care and collaborative practice can improve health care has been around more than 50 years.
From Antiquity to Modernity: Huang Qin Tang at Yale Medical School, Part 1
Traditional Chinese medicine is a coherent medical system with several unique characteristics: it originated almost 3,000 years ago; in its area of origin, it has been practiced without interruption since its inception.
We Get Letters & Email
In the Dec. 1, 2015 issue, we have Donald Petersen reporting on "the adapting chiropractic practice," which includes multidisciplinary practice as an option; a ChiroPoll indicating 59 percent of DCs are seeing at least 21 patients per day and 27 percent are seeing more than 40.
Top 10 Fitness Trends for 2016
The American College of Sports Medicine (ACSM) published its annual fitness trend forecast in the November / December 2015 issue of ACSM's Health & Fitness Journal.
The Future of Functional Neurology
Functional is the hot buzzword in health care these days; witness the rising popularity of functional medicine, functional testing and yes, functional neurology.
Sell Out: Using Research for the Wrong Reasons
The above chorus is from the ska band Reel Big Fish's 1997 hit song, "Sell Out," from their album, "Turn the Radio Off." In the song, the singer sarcastically relates the plight of a musician who is tired of "flipping burgers" and is willing to get "lots of money" by playing "what they want you to hear" in order to get a recording contract.
Spine Surgery: A Tale of Greed and Corruption
All too often, where there's substantial money to be made, greed and corruption inevitably follow.
Yo San University Helps Make LA Communities Healthier
An element of healthcare training often overlooked is the residual benefit to communities served by Acupuncture and Oriental Medicine (AOM) schools nationwide.
Preventing ACL Injuries in Female Athletes
For female athletes, the key to optimal athletic health lies in preventing ACL injuries. In medical terms, the anterior cruciate ligament (ACL) is the primary restraint to the anterior displacement of the tibia on the femur at all angles of the knee flexor.
Changing the Cultural View of Medicine
Many hospitals in the U.S. are incorporating integrative clinics that include Traditional Chinese Medicine. Cleveland Clinic has led the charge for adding a traditional Chinese herbal medicine clinic to their existing acupuncture program.
Do You Teach Patients How to Breathe Properly?
Spinal manipulation often produces quick results in terms of pain alleviation and improved range of motion. Unfortunately, once the patient is no longer in pain, they may discontinue therapy, only to be plagued by the same complaint at a future date.
The MRI: When and Why to Order One
As I lecture around the country to both chiropractors and medical specialists, it's clear one of the main disconnects between the two professions is that of an accurate diagnosis.
The Amazing Clinical Versatility of Milk Thistle (Part 1)
Most of us know that the standardized extract from the seeds of milk thistle (Silybum marianum) is probably the best-proven herb for protecting the liver from chemical and inflammatory damage.
May, 2011, Vol. 11, Issue 05
Transform Your Mind, Then Market Your Business
By Cary Bayer
A business coach for massage therapists, my work is a lot like an LMT's–we both relieve headaches, stress and strain. Perhaps because my name is Bayer--the name of a pain reliever that works wonders–some massage therapist coaching clients sometimes wish that my coaching solves all their business problems.Coaching plus a therapist's efforts, can. But coaching alone isn't a wonder drug that you pop into your mouth and you suddenly have more clients than you can handle. Don't get me wrong...usually, when an LMT makes attitudinal shifts that coaching brings about, business suddenly picks up. But ongoing success usually requires combining attitudinal shifts with marketing changes. As the saying goes, "Only a new seed yields a new crop."
As a massage therapist, you see firsthand that massage often provides immediate comfort from the pains and strains that clients' bodies are heir to. But weekend warrior clients who abuse their bodies, for example, often need to augment the temporary relief that massage brings with certain actions on their part. This might include stretching before and after strenuous workouts and daily supplements like glucosamine. The best results in many areas of life aren't an A or B solution, but an A and B. As educator Horace Mann said, "It is well to think well. It is divine to act well."
An illustration will clarify my point. In one of the most well-known studies ever conducted on creative visualization in sports, two Russian scientists analyzed the training regimens of four groups of Olympians. The first group's schedule was entirely physical. Group two broke its workout into 75 percent physical and 25 percent mental components. The third group balanced its schedule with half mental and half physical efforts. The last collection of athletes worked out physically only 25 percent of the time, while devoting a whopping 75 percent to mental activity.
Which group do you think experienced the best results? Interestingly–perhaps, some might say, shockingly–it was the one with the greatest amount of time devoted to inner work. Robert Scaglione and William Cummins, writing about their study in their book, Karate of Okinawa: Building Warrior Spirit, wrote, "The Soviets had discovered that mental images can act as a prelude to muscular impulses."
A different study was conducted by Dr. Judd Blaslotto, at the University of Chicago, to determine if visualization could help basketball players improve their foul shooting abilities. The scientist assembled three groups: the first practiced free throws daily for an hour; the second simply visualized making free throws, without taking any extra practice; the last did nothing different.
Not surprisingly, the control group that made no changes, had no increase in accuracy. The foul shooters improved by 24 percent, while the visualizing group, which never even touched a ball, had an improvement of 23 percent. Imagine what might occur if players added additional shooting and visualization.
As the trailer to the film K19 said, "Some men pray for miracles. Other men fight for them." Quite a few LMTs hope that the Universe will bring them clients, putting Cosmic Intelligence in the role of their sole new business source. A Muslim proverb refutes such a strategy when it says, "Trust in Allah, but tie your camel." The wisdom of tying your camel is age-old, gleaned by St. Augustine, a Catholic saint in the Dark Ages, when he wrote, "Pray as though everything depended on God. Work as though everything depended on you." The insight was echoed by Oliver Cromwell, the great English military and political leader, 1,200 years later, when he wrote, "Put your trust in God and keep your powder dry." In the critical 48th verse of the second chapter of the Bhagavad-Gita, the handbook of Yoga, the teacher says, "Established in Being (that great steady evenness of mind), perform action." In other words, spend a few minutes a day getting your mind right, then go into the world in a powerful way.
By the way, if it makes you feel better, you should know that massage therapists aren't alone in hoping that business will grow through osmosis, hypnosis, or magic. Of the thousands of LMTs whom I've come into contact with, the majority would rather focus on the practice of their art than on the marketing of their business. I have seen this in artists, in new age professional alternative healers, and in amateur believers in the Law of Attraction, as depicted in The Secret--the best-selling book and video–which states that you'll get whatever you want if you just affirm and visualize enough. I've also seen this in the highly religious who pray that Providence will provide them with everything they need regardless of any effort they don't put out on their behalf.
My favorite joke on this point concerns one Morris Greenberg, who sits in his synagogue on Yom Kippur, the holiest day in the Jewish calendar. Amidst all the solemn prayers for atonement and forgiveness going up around him, he fervently admonishes God to arrange for him to win his state's $40-million Powerball lottery. Just then, thunder roars through the heavens and, in a booming voice, God bellows, "Greenberg...meet me half way: Buy a lottery ticket!"
Imagine what might occur for the LMT, who buys a lottery ticket–that is, who works her mind and her mouth, keeping not just her sheets, but also her powder dry. That means, transforming from within, while undertaking an expanded marketing program. Here's a massage marketing tip: let your inner work include affirmations, visualizations, success consciousness building, and enthusiasm training, among other components. Here's another massage marketing tip for you: let the marketing campaign include a networking effort, package pricing programs, promotional discounting for first-time clients, client referral programs, an advertising campaign, and a public relations program, among other methodologies.
As for wonders, no greater an American than the Father of our country, the great George Washington, who, when being tested as general on the battlefield in an eight-year so-called "can't win" war against Europe's greatest military power, wrote, "Perseverance and spirit could work wonders."
The massage therapist clients of mine who do both inner and outer work see noticeable wonders. At the risk of sounding immodest, these people tell me that Bayer also works wonders.
Click here for more information about Cary Bayer.
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