Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
August, 2010, Vol. 10, Issue 08
What Became of IMA?
By Ramon G. McLeod, Editor-in-Chief
In early March of this year, calls went out from Will Green, owner and founder of the International Massage Association (IMA), to at least two major players in the massage insurance industry.Green wanted to know whether there was any interest in buying the liability insurance business that IMA had begun in 1994.
Once a major insurer for the massage community, IMA at its peak boasted more than 30,000 members. But, by early 2010 the association had shrunk to no more than 15,000 members, sources familiar with the discussions said. Nevertheless, the company still appeared to be a viable business, these sources said.
But, these sources said, something was wrong.
While their stories varied on some of the details, all said that Green allegedly made a number of statements in meetings that pointed to a troubling issue: IMA was in financial straits. Both of the established companies would eventually pull out of the sales talks with Green. A third company, new to the insurance business at that time, also ended talks.
Green, despite repeated attempts and interview requests, has refused to discuss publicly what has happened to his company.
According to one of the sources, "The big question was 'why' come to us? ...Then I was told that (IMA's) insurance broker had resigned from the risk group."
An interview with the owner of the brokerage firm, Utah-based Stratus Insurance, Inc., confirmed that the relationship between the two businesses had been severed. Central to the breakup was a dispute over more than $500,000 that involved premiums for policies underwritten by Markel Insurance Company.
IMA members got their first inklings of serious problems on April 8, when a posting on the IMA Web site said that it could no longer offer new policies to members. Then, on June 21, an e-mail was sent to past and present members stating that the company had ceased selling insurance on April 22 because its insurance agent had resigned.
Earlier that month, the registration for a "risk purchasing group" called Health and Beauty Purchasing Group, was cancelled. Federal law requires registration in the states where such a group is expected to do business under those laws. The Health and Beauty Purchasing Group was formed to purchase insurance for IMA.
In an interview, Chicago-based attorney Daniel V. O'Leary said he cancelled the registration in June. He said he was brought in by Green and Stratus in 2009 to finish getting the group registered in all 50 states and Washington, D.C. When Stratus resigned as IMA's broker, that left the association without a broker to represent it. Green was unable to find a new broker quickly, O'Leary said, and without one, the purchasing group could not continue.
While unfamiliar with the financial situation at IMA, he said that a serious dispute had erupted between Green and Stratus. "There was a lot of 'he said, she said' going on at the time, and we decided to cancel the group," O'Leary said.
By late June, IMA had ceased selling insurance and members were told that the business had been turned over to the National Association of Massage Therapists, a non-profit company located in Virginia. Sources present at the meetings where Green discussed the sale of the business have said that Green told them he needed to sell as a direct result of more than $500,000 in member premiums that is central to a dispute with his former insurance broker.
Meanwhile, properties that Green owns in Warrenton, Va., including IMA headquarters, are currently $7,800 in arrears on property taxes, public records show. The headquarters building is also up for sale for $2 million.
While Green has refused to publicly describe the situation, the owner of the insurance brokerage firm, Bret VanLeeuven, said in an interview that his company, Stratus, "cancelled him, not the the other way around...He owes us close to seven figures." Sources have said that Stratus believes it is owed at least $800,000 from Green and IMA.
The relationship between Green and VanLeeuven began around 2004, VanLeeuven said. Stratus, like other insurance brokers of its type, acquires the policies that insure the premium payers from liability claims.
Two of the sources who were solicited by Green to buy IMA said that statements were made at their meetings that suggested that Stratus had failed to properly acquire policies in several of the years since 2004, an allegation that VanLeeuven strongly denies. "Every premium that was collected was passed on to the appropriate parties," he said. "Our business has been audited many times, we held up our part of the contract," he said.
"And the bottomline is that as far as Stratus is concerned, every claim that was made was paid. There have been no complaints about unpaid valid claims. Every state has some kind of insurance commission and I defy anyone to find a complaint made against us," he said.
Green has not responded to numerous requests for an interview about IMA's financial status. Written questions were sent as well and questions posed to him were these:
Editor's Note: If you have had issues with either of IMA's insurance operations, please contact .
Associate Editor Christie Bondurant contributed to this report.
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