resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MASSAGE MART SCHOOLS & EDUCATION FEEDBACK DIGITAL EDITION FAQ
The Acupuncturist and the Opioid Crisis: Conquering Pain & Addiction in the U.S.
The current opioid epidemic dominates the discussion among national health leaders, recovery advocates and families nationwide. Opioids include heroin as well as prescription pain relievers such as oxycodone, hydrocodone, codeine, morphine, fentanyl, and others.
Diagnosing & Treating Aggressive Energy
Recently, there has been an article, and subsequent discussion, about the subject of Aggressive Energy (AKA "AE"), including ways to detect its presence and an alternative method of treating it.
Prompting Memory: How to Stimulate Cognition
Recently I gave a talk titled, The Art of Memoir – Tapping the Past to Sharpen the Present at a senior lunch event in Austin, Texas.
TCM Codes for the World
I just received an email concerning the ICD-TM11 codes. The World Health Organization (WHO) will be presenting the new ICD-11 codes to World Health Assembly very soon.
Bastyr University: On the Front Lines of the Pain Epidemic
At University of Washington's Harborview Medical Center, the Seattle region's only Level I Trauma and Burn Center, the demands for in-patient care are dramatically different from a private clinic environment.
New Opportunities for DCs
For decades, the model chiropractic practice has been the single-doctor practice. Recent surveys have found that approximately two-thirds of U.S. doctors of chiropractic still practice this way, with another 20 percent practicing in multiple-chiropractor practices.
Multi-Dimensional Acupuncture: 3D, 4D & 5D
Maggie is an intuitive healer and workshop leader who I met on a recent hike. While we were talking she told me how she had to take it easy because of her knees. She said that her doctor told her that she has the early signs of arthritis.
First World Spine Care Graduate: Hildah Molate
Hildah Molate, the first World Spine Care (WSC) scholarship student, graduated from Palmer College of Chiropractic earlier this year and is now working at the WSC community spine clinic in Shoshong, Botswana.
Old Trend, New Risks: Heavy Weight Training
With more opportunities to exercise than ever, a greater selection of exercise options, and the subsequent opinions supporting and challenging their merits, it's easy to be confused as to which approach is best.
Official NCCAOM Practice Tests
The National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) is excited to announce the launch of the new NCCAOM Exam Preparation Center.
Paving the Way to Integrative Health & Wellness
Jared Polis (D-Colorado) and Mike Coffman (R-Colorado) launched the integrative health and wellness (IHW) caucus in October, 2018.
It's Time for a Functional Approach to Chronic Illness
It seems one of the more modern buzzwords is chronic, referring to diseases – that is to say, "ongoing and incurable." However, we can take a different perspective and recognize that, although the body may have been traumatized and injured, healing should always be viewed in the realm of possibility.
Practice Pearls: There's More to ROM Than Meets the Eye
As part of my neuromusculoskeletal examination, I perform range-of-motion (ROM) evaluations. I can "eyeball" the range and measure, I can use a goniometer and measure, I can use my phone app and measure, or I can use various other instruments to help determine degrees of motion.
Transforming Exam Delivery
The NBCE Board of Directors has never wavered on its promise to deliver an excellent, on-campus computerized testing experience to students. Likewise, there has never been a compromise to the delivery of fair, valid and legally defensible exams.
News in Brief
Parker University Launches New Open-Access Research Journal for Chiropractic; Western States, Cleveland-KC Name New Deans of Chiropractic Colleges; Sherman College Goes Tobacco-Free; Life University Wins 11 Awards.
Is Primary Spine Care the Answer for Chiropractic?
Recently, we sat down with Mark Studin, DC, FASBE(C), DAAPM, DAAMLP, to discuss the state of chiropractic and why primary spine care may hold the key to chiropractic's future. Read what he had to share in this exclusive interview.
Prevention: Stop Recurrent Urinary Tract Infections
The recurrent urinary tract infection (UTI) is one of those nuisance conditions that can play havoc with quality of life, and this particular infection is much more common than most people realize.
Reducing Allostatic Load & Stress Through Heightened Awareness
Your contemporary mental health and psychotherapy colleagues may often approach the treatment of allostatic load as a mental health condition and use prescription psycho-pharmaceutical medicine to affect general and specific central nervous system (CNS) pathways and brain neuro-chemistry medicine to alleviate the associated symptoms.
Spring Allergies & The Spleen: Looking at Pattern Differentiation
As the season of Spring fades away and we shift into the warm summer months, many patients suffer from chronic allergies. This is by far one of the most common issues I see in the clinic as well as often mistreated and misdiagnosed.
Dropping Insurance: 4 Steps
My office manager just got off the phone with the secretary of a long-standing patient. I have treated this woman and 10 members of her family for more than a decade. She has, as have all of my patients, paid my fee at the time of service since I dropped insurance in 1997.
State by State: Chiropractic Leads Changes in Health Care
Monumental legislative bills in support of the chiropractic profession were passed recently in Washington, West Virginia and Oregon. Here is a review of this important legislation, state by state...
Better With Chiropractic
While chiropractic care is receiving high levels of exposure these days, most pain patients who consult with a health provider still do so with their primary-care MD. And of course, that means in most cases, they're receiving standard medical care, not chiropractic.
NBCE to Reinstitute Computer-Based Exams
The National Board of Chiropractic Examiners (NBCE) has announced it will reinstate computer-based testing in January 2019 courtesy of a partnership with testing and assessment solutions provider Prometric.
Catch the Workplace Wellness Wave
Do you offer workplace wellness services to local businesses? If not, you might want to consider this lucrative channel for expanding your practice. Workplace wellness programs and wellness-related benefits have grown in popularity over the past several decades.
Regenerative Medicine: How to Do It by the Books
The "lay of the land" for regenerative therapies, including but certainly not limited to adult stem-cell treatments, seems to change almost daily.
Chiropractic's Next Frontier: Adjusting the Microbiome
Restoring a healthy microbiome to help treat disease may be the next frontier in chiropractic offices around the country.
Acupuncture's Standard of Care
Both a concern and critique of acupuncture, frequently espoused by the bio-medical community is, "there is no standard of care in acupuncture." The following is why I believe this statement is disingenuous at best.
Missed Causes of LBP: It's the Syndrome, Not the Subluxation
When I read the chart notes of other chiropractors, I am usually disappointed. They list what vertebrae are fixated or misaligned. They may describe the involved fascia and muscles.
Cyber Threat Checklist: Defend Your Business With These 10 Steps
Living in an internet connected society brings many conveniences and benefits. The power of the internet to connect us with customers, store data, and find information has opened the door for many small business owners to grow and flourish.
October, 2007, Vol. 07, Issue 10
How Thai massage can build your practice while preserving your body.
By Martin Misenhimer, Zen Thai Massage School Founder
"I had two weekends of massage events in October. I saw the same number of clients both weekends, but made three times as much money the second weekend by offering Thai massage."
"Many of my clients say they never want any other kind of massage again." "I have a steady stream of clients for Thai massage.It has given me a powerful tool to supplement my wellness offerings to my clients."
Contrast the above statements, all sent to me recently via e-mail from some of my Thai massage students, to the all-too-common pitfalls of massage practice: too much competition, too few clients, not enough income and physical burnout.
Thai massage offers a robust solution to these problems. In a future article, we will look at the health benefits of Thai massage to you as a practitioner. Here, we concentrate on the business advantages of offering Thai massage:
Ride the Great American Yoga Wave
The first thing I did when I moved to my new home in New York was to look in the Yellow Pages under "Yoga." I telephoned the teacher closest to my address, who turned out to be a truly gifted instructor and a great supporter. He has become the megaphone for my work, broadcasting the benefits of Thai massage to his friends and students.
Thai massage has been called "yoga massage" and "assisted yoga," because it uses yoga-like postures to give clients a passive way to receive many of the benefits of yoga: opening of tight joints, relief from pain, lengthening of muscles and a deep sense of well-being. This appeals not only to active yoga practitioners, but also to the many people who would love the much-publicized benefits of yoga without ever having to unroll a mat.
Yoga has become big business in the U.S., with annual revenues of an estimated $27 billion. Thai massage gives massage therapists a powerful way to tap this lucrative and growing market.
Reach a New Customer Base: Real Men Do Get Massage
The American Massage Therapy Association (AMTA) discovered that only 17 percent of American men had received massages in the past year. While pro athletes enjoy massage all the time, the average Joe still is uncomfortable walking into a treatment room and taking off his clothes. Throw in scented oils and he might bolt like a cornered wolf!
Thai massage eliminates this discomfort because the clothes stay on. In addition, it provides the kind of deep work many men prefer. (And it does so without taxing your own body.) So, extend Thai massage to the stressed-out CEO, the aching office worker and the weekend athlete - female or male. They represent a vast untapped market of new clients, often with high discretionary income.
Differentiate Yourself From Other Massage Therapists
The day is long gone when a massage therapist could succeed with basic Swedish technique only. Today the competition is too tough and customers want an expanded menu of alternatives. The AMTA reports that 92 percent of its members use Swedish techniques; 76 percent offer deep tissue work; 58 percent neuromuscular; 58 percent trigger-point; 49 percent sports; and 36 percent shiatsu-acupressure.
Notice that Thai massage is not even on the list! And yet, the International Spa Association (ISPA) identifies Thai massage as one of the fastest growing modalities requested by customers. That means demand is exploding and the supply is limited. To any business person, that spells great opportunity.
Make Yourself More Marketable to Spas
To remain competitive, spas are working hard to diversify their offerings - and customer demand has made Thai massage a top priority. The ISPA identifies Thai massage as one of the "key trends" in the spa industry. In some parts of the country, practitioners can even charge more for Thai massage because of its golden status as a hot "specialty."
In the past year alone, I have been asked by six top-rated spas to teach Thai massage to their employees. Their customers want Thai massage, I hear again and again, because of its connection to yoga - its clothes-on comfort, its effectiveness at increasing flexibility and its ability to ease chronic pain.
Reduce Your Operating Expenses
Thai massage uses no lotions or oils. Because clients are clothed, you don't have to buy or wash a lot of sheets. That translates into lower financial costs and less time spent on activities that produce no income.
I hope this article shows you some of the business reasons to consider incorporating Thai massage into your practice. Next time, we'll look at another key benefit: your own health and well-being.
Martin Misenhimer is the founder of Zen Thai, a leading Thai massage school offering weekend workshops, certificate programs and international study. Martin learned Thai massage from lineage masters while living in Thailand and today is dedicated to bringing the ancient art to the West. He can be reached at (800) 507-5003 or .
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.